Bad layout
A bad layout will not just cause the product to not sell itself but also cause
the company to look bad. This is especially true for a company that has
already made a name for itself. The layout must be neat and clean and there
should not be any out of place elements. There should also not be too many
words being repeated.
Most copywriters are also quite creative, and they will know exactly where
what needs to be places, but to eliminate any bad layout, it is best for the
editor to check it before sending it out.
Some of the things to bear in mind when creating an ideal layout include the
following:
•Making use of a catchy and effective headline
•Using numbers instead of spelling them, example- saying 10 and not ten
•Avoiding using number lists. Bullet lists are more preferred
•Most sentences should not be any more than 3 or 4 sentences long and these
sentences should be short or medium in length
•The various headers you use before a paragraph need to be apt and
something that the reader wants to read
•The headers should clearly state the content of the paragraph and not be
misleading
•When it comes to SEO writing, you must make use of all the appropriate
words to make sure that they allow the ad to appear as the first result on
popular search engines