Trying too hard
When making a copy, the information should be given out in a subtle manner.
There should be no begging in the copy to make people buy the product or
service. Appearing desperate might cause people to be repulsed and your
products and services might not be accepted. It is important to know how
much information to give away and how much need to be curtailed.
Depending on the stage at which the product is, the copy must be designed. If
the product is new, then as much information needs to be given out. But if it
is old, then it should be presented with the new features that it incorporates.
Information should not be repeated, and the copy must not contain lots of
information.