- The need for control
Some team members respond poorly to assignments
unless they feel in control of their environment. If they
aren’t in control, they grow uncomfortable. The way to
assure someone that she is in control is to point out her
“win” record. Show these team members how they are
doing ... how they contribute productively. Those things
all verify “control.”
Example
Diane:
I’ve just got writer’s block, I guess. I can’t seem to come
up with any sell lines I like.
Coach:
Well, let’s brainstorm some solutions together. Point-of-
purchase signage for stuffed farm animals shouldn’t be too
tough to have some fun with.
Diane:
It’s not that. It’s just that by the time the designers get
finished with it, who knows if anyone will read it.
Coach:
What makes you say that? The last series you did pulled in
great sales. The artists designed directly to your words.
Diane:
That time, maybe. But you never know.
Coach:
What I do know is that your words start the whole process.
Without words those signs are just so much wallpaper. And
I know something else.
Diane:
What?
Coach:
You and I can’t draw a straight line — so we better get
busy and do what we can do. Write! Your words really
push the right buttons.
Coaching, Mentoring and Managing4