The Millionaire Mindset

193

Millionaire

Today

is a

GreaT

d ay

sTraTeGy 8-15:

strut your stuff.

Demonstrate a ‘we can do it’ attitude.

Customers are alert to see if a company remembers

the lessons it learned during recessionary times.

You may have the best products or service,

but that’s not enough. Go the next step. Show

enthusiasm for going out of your way to prove

you’re still highly service-oriented.

HOW?

Make prospects ecstatic by giving them

your home telephone number, giving them a special gift, getting them faster service than

anyone else in the industry. Doing something for free for them will show you care.

sTraTeGy 8-16:

stay alert.

Keep a watchful eye on the competition. Too many businesses take their direction

straight from the competition. Now is no time to let a competitor lead the way! The

competition may be completely in the dark and its activities could be nothing more than

weak attempts to get moving. Write your own marketing and sales plans and then stay on

track.

HOW?

Find five things your competitors do well, and then write a plan to absolutely

blow them out of the water.

sTraTeGy 8-17:

sell.

Tell your customers and prospects you want their business. Don’t ever assume

they know. Don’t think price is all they care about. Show appreciation. A short thank you

note may be far more effective than a pair of tickets to the ballet!

HOW?

Today, sit down and either write a personal handwritten note to ALL past clients