267New Marketing Reality 103 Get Yourself In Front of More of the Right People (Visibility)
Are you aware that every newspaper, magazine, radio show, television program
and journal starts every day as blank. That is, they need to fill all that space, time
and shows with stories, articles, interviews and content. Where do you think all
that comes from? In a large part, it comes from authors. In our society, those who
have written books are perceived to be experts and there is a huge demand for
them to share their expertise.
If you want to keep your name in front of your target market then you should
publish a book. If you want to significantly multiply your business, you need get
your message in front of more people. If you are an author, you get first dibs at
the opportunities out there and there are plenty.
3 Position Yourself As a Trusted Advisor (Credibility)
Since one of the main themes of this book is that the consumer has a disdain
(almost) for marketers today, anything you can do to raise your credibility will
almost certainly help attract prospects to you. You need to seriously consider a
book because in our society, authors are veiwed as credible. When someone’s
picture is on a book, you see them as someone you should listen to.