268New Marketing Reality 10Nothing gives you credibility faster than a book.
3 Shorten The Buying Cycle or Get Your Proposal Accepted (Authority)
Imagine what would happen to your business if you could get your prospects to
buy faster! Imagine that you could close the same amount of business in a fraction
of the time. What if you could have someone (or something) sell your prospects
before they even met up with you? You now have that ability as an author. Many
of our authors send their books to their prospects before the appointment to
speed up the sales cycles.
If you were a dentist and you had 30% more case acceptance, what would that
do to your bottom line? What if you were a cosmetic surgeon who could have
patients accept your treatment plan without any balking?