Chapter 9 :
Step #2: The Three Keys to Build Attraction and Become
the Most Interesting Guy in the Room
"Try not to become a man of success, but rather try to become a man
of value." - Albert EinsteinI'm going to teach you the three steps to becoming the most attractive
and interesting guy in the room. It is vital that you memorize each of
them. Download the cheat sheet that I’ll give you at the end of this
chapter or write steps down and memorize them.
What is social value and what does building it mean?Social value is a combination of your looks, your reputation,
what you do, and what you say in a given social situation. That means
if you’re good-looking, famous, and charming you’ll have a lot of value
in a room. Right?
Of course it does! However, just because they’re attractive in one
room doesn’t mean they are in the next, because social value is
conditional. You don’t get any social value for being good looking if the
people you’re interacting with think you’re ugly. You don’t get any value
for being famous if the people you’re speaking with don’t know you’re