famous. What’s charming to one person might be unattractive to the
next.
Your value changes from interaction to interaction, and the value of
each of your qualities is based on the people or person you’re talking
with. It’s based on their perspective of the identity you’re conveying.
Great seducers must learn to see themselves from the eyes of others. This
helps them calculate the most efficient and effective way to build value
with a person or group.
We’re going to talk about three active ways to build value: Routines,
Identity Stories, and Active Disinterest. Later in the book we’ll discuss
two passive ways to build value: looks and reputation.
Looks and reputation are passive, meaning that you don’t have to do
anything to get them to work; people either think you’re good looking or
not. They either know who you are and what you’ve done or they don’t.
For this reason, we’re going to focus on the active aspects, the stuff that
takes infield practice to master.
For purposes of practice: always assume that the group or person
isn’t attracted to you physically, and doesn’t know anything about you. If
in conversation, you find out that the girl you’re interested in is attracted
to you or has heard about you in a positive way, it’s a bonus.
How do you build high value in a social setting?
One of the biggest problems I see with most men who study attraction
and seduction is this: they try to get what they want before they've built
enough social value. You must learn to build high social value, and you
must learn to build a lot of it!
Social value is like money. If you want the Aston Martin, you're
going to need the $150,000 it costs to purchase it. If you don't have the