Graphic Design Theory : Readings From the Field

(John Hannent) #1
21 F. T. Marinetti, “The Founding and Manifesto of Futurism,” in
F. T. Marinetti: Critical Writings, ed. Günter Berghaus, trans. Doug
Thompson (New York: Farrar, Straus and Giroux, 2006), 11–17. First
published in Le Figaro, February 20, 1909.
22 Aleksandr Rodchenko, Varvara Stepanova, and Aleksei Gan,
“Who We Are: Manifesto of the Constructivist Group,” in Aleksandr
Rodchenko: Experiments of the Future, ed. Alexander N. Lavrentiev
(New York: Modern Museum of Art, 2005), 143–145. First published
from a typewritten copy c. 1922 preserved in the A. Rodchenko and V.
Stepanova archive.
25 El Lissitzky, “Our Book,” in El Lissitzky: Life, Letters, Texts, ed.
Sophie Lissitzky-Küppers, trans. Helene Aldwinckle (London: Thames
and Hudson, 1968), 356–359). Abridged from the original version
published in Gutenberg-Jahrbuch (Mainz, 1926).
33 László Moholy-Nagy, “Typophoto,” in Painting, Photography, Film,
trans. Janet Seligman (Cambridge, MA: MIT Press, 1973), 38–40. First
published in German as Malerei, Photographie, Film (Munich: Albert
Langen Verlag, 1925).
35 Jan Tschichold, “The Principles of the New Typography,” in The
New Typography: A Handbook for Modern Designers, trans. Ruari
McLean (Berkeley: University of California Press, 1998), 64–84.
First published in German as Die neue Typographie: Ein Handbuch
für Zeitgemäss Schaffende (Berlin: Bildungs verband der Deutschen
Buchdrucker, June 1928).
39 Beatrice Warde, “The Crystal Goblet, or Why Printing Should Be
Invisible,” in The Crystal Goblet: Sixteen Essays on Typography (Cleve-
land: World Publishing, 1956), 11–17. Originally presented as a speech
entitled “Printing Should Be Invisible” to the British Typographers
Guild, St. Bride Institute, London, October 7, 1930.
44 Herbert Bayer, “On Typography,” herbert bayer: painter designer
architect (New York: Reinhold, 1967), 75–77.
58 Karl Gerstner, Designing Programmes (Zurich: Niggli, 1964), 8–9, 11.
63 Josef Müller-Brockmann, “Grid and Design Philosophy,” in Grid
Systems in Graphic Design: A Visual Communication Manual for
Graphic Designers, Typographers, and Three Dimensional Designers
(Zurich: Niggli, 1981), 10.
64 Paul Rand, “Good Design Is Goodwill,” AIGA Journal of Graphic
Design 5, no. 3 (1987): 1–2, 14.
70 Robert Venturi, Denise Scott Brown, and Steven Izenour, Learning
from Las Vegas: The Forgotten Symbolism of Architectural Form
(Cambridge, MA: MIT Press, 1972), 3–18.

77 Wolfgang Weingart, My Way to Typography, trans. Katherine Wolff
and Catherine Schelbert (Baden: Lars Müller, 2000), 268–272, 308–321.
81 Katherine McCoy with David Frej, “Typography as Discourse,” ID
Magazine 35, no. 5 (March–April 1988): 34–37.
84 Lorraine Wild, excerpt from “The Macramé of Resistance,” Emigre
47 (1998): 14–23. This essay was based on a lecture presented at
the 1997 Conference of the American Institute of Graphic Design,
New Orleans, November 1998.
87 Paula Scher, “The Dark in the Middle of the Stairs,” Graphis 264
(November–December 1989): 19.
98 Steven Heller, “The Underground Mainstream,” Design Observer
blog, April 10, 2008, http://www.designobserver.com/archives/035444.
html (accessed June 4, 2008).
102 Jan van Toorn, “Design and Reflexivity,” Visible Language 28,
no. 4 (1994): 316–325.
107 Kalle Lasn, Design Anarchy (Vancouver: Adbuster Media, 2006),
n.p.
108 Michael Rock, “The Designer as Author,” Eye 5, no. 20 (Spring
1996): 44–53.
115 Dmitri Siegel, “Designing Our Own Graves,” Design Observer blog,
June 27, 2006. http://www.designobserver.com/archives/015582.html
(accessed
April 28, 2008).
119 Jessica Helfand, “Dematerialization of Screen Space,” Screen:
Essays on Graphic Design, New Media, and Visual Culture (New York:
Princeton Architectural Press, 2001), 35–39. First published as “Is the
Avant-Garde Lost in Space?” Eye 9, no. 31 (Spring 1999): 8–9.
124 Kenya Hara, “Computer Technology and Design,” and excerpt from
“Beyond Modernism,” Designing Design, trans. Maggie Kinser Hohle
and Yukiko Naito (Baden: Lars Müller, 2007), 429–431, 435–436.
127 Lev Manovich, “Import/Export, or Design Workflow and
Contemporary Aesthetics,” March 2008, http://www.manovich.net
(accessed April 28, 2008).
133 Ellen and Julia Lupton, “Univers Strikes Back,” 2007. An edited
form of this essay was published as “All Together Now,” Print 61,
no. 1 (January–February 2007): 28–30.

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