Graphic Design Theory : Readings From the Field

(John Hannent) #1

148 | Graphic Design Theory


CreAting the field
Arp, Hans, and El Lissitzky, eds. The Isms of Art. Zurich: Eugen
Rentsch, 1925.
Ash, Jared, et al. The Russian Avant-Garde Book, 1910–1934.
New York: Museum of Modern Art, 2002.
Bartram, Alan. Futurist Typography and the Liberated Text.
New Haven: Yale University Press, 2006.
Bayer, Herbert. “On Typography.” In herbert bayer: painter designer
architect. New York: Reinhold, 1967, 75–77.
Bayer, Herbert, Walter Gropius, and Ise Gropius. Bauhaus, 1919–1928.
New York: Museum of Modern Art, 1938.
Cohen, Arthur A. Herbert Bayer: The Complete Work. Cambridge,
MA: MIT Press, 1984.
Dachy, Marc. The Dada Movement, 1915–1923. New York: Rizzoli, 1990.
Drucker, Johanna. The Visible Word: Experimental Typography and
Modern Art, 1909–1923. Chicago: University of Chicago Press,
1994.
Gray, Nicolete. A History of Lettering: Creative Experiment and Letter
Identity. Oxford: Phaidon Press, 1986.
Heller, Steven. Merz to Émigré and Beyond: Avant-Garde Magazine
Design of the Twentieth Century. London: Phaidon Press, 2003.
Hultén, Pontus. Futurism and Futurisms. New York: Abbeville
Press, 1986.
Jaffe, Hans. De Stijl, 1917–1931: Visions of Utopia. Minneapolis: Walker
Art Center, 1982.
Kostelanetz, Richard, ed. Moholy-Nagy: An Anthology. New York:
Da Capo Press, 1991.
Lissitzky, El. “Our Book.” In El Lissitzky: Life, Letters, Texts. Edited
by Sophie Lissitzky-Küppers. Translated by Helene Aldwinckle
and Mary Whittall. London: Thames and Hudson, 1968, 356–359.
Lissitzky-Küppers, Sophie. El Lissitzky: Life, Letters, Text.
Translated by Helene Aldwinckle and Mary Whittall. London:
Thames and Hudson, 1968.
Lupton, Ellen, and J. Abbott Miller, eds. The ABC’s of Triangle,
Square, Circle: The Bauhaus and Design Theory. New York:
Princeton Architectural Press, 2000.
Margolin, Victor. The Struggle for Utopia: Rodchenko, Lissitzky, Moholy-
Nagy, 1917–1946. Chicago: University of Chicago Press, 1997.
Marinetti, F. T. “The Founding and Manifesto of Futurism.” In Critical
Writings: F. T. Marinetti. Edited by Günter Berghaus. Translated by
Doug Thompson. New York: Farrar, Straus and Giroux, 2006, 11–17.
McLean, Ruari. Jan Tschichold: Typographer. Boston: D.R.
Godine, 1975.
Moholy-Nagy, László. “Typophoto.” In Painting, Photography, Film.
Translated by Janet Seligman. Cambridge: MIT Press, 1973, 38–40.
Passuth, Krisztina. Moholy-Nagy. London: Thames and Hudson, 1987.
Richter, Hans. Dada: Art and Anti-Art. London: Thames and Hudson,
1966.
Rodchenko, Aleksandr. “Who We Are: Manifesto of the Constructivist
Group.” Aleksandr Rodchenko: Experiments for the Future. Edited
by Alexander N. Lavrentiev. New York: Museum of Modern Art,
2005, 143–145.
Rowell, Margit and Deborah Wye. The Russian Avant-Garde Book:
1910–1934. New York: Museum of Modern Art, 2002.


Spencer, Herbert. Pioneers of Modern Typography. London: Lund
Humphries, 1969.
Tschichold, Jan. “The Principles of the New Typography.” In The
New Typography: A Handbook for Modern Designers. Translated
by Ruari McLean. Berkeley: University of California Press, 1998,
64–84.
Tschichold, Jan. Asymmetric Typography. Translated by Ruari McLean.
New York: Reinhold, 1967.
Tschichold, Jan. The Form of the Book: Essays on the Morality
of Good Design. Translated by Hajo Hadeler. Point Roberts,
WA: Hartley & Marks, 1991.
Van Doesburg, Theo, Hans M. Wingler, and H. L. C. Jaffé. Principles of
Neo-Plastic Art. Translated by Janet Seligman. Greenwich, CT:
New York Graphic Society, 1968.
Warde, Beatrice. “The Crystal Goblet, or Why Printing Should
Be Invisible.” In The Crystal Goblet: Sixteen Essays on Typography.
Cleveland: World Publishing, 1956, 11–17.

Building on suCCess
Benjamin, Walter. Reflections: Essays, Aphorisms, Autobiographical
Writings. Edited by Peter Demetz. Translated by Edmund
Jephcott. New York: Harcourt Brace Jovanovich, 1978.
Blackwell, Lewis, and David Carson. “Conversation.” In The End of
Print: The Graphic Design of David Carson. London: Laurence
King, 1995, 27–29.
DeKoven, Marianne. Utopia Limited: The Sixties and the
Emergence of the Postmodern. Durham: Duke University Press,
2004.
Gerstner, Karl. Designing Programmes. Zurich: Niggli, 1968.
Gerstner, Karl. Review of 5 x 10 Years of Graphic Design etc.
Ostfildern-Ruit, Germany: Hatje Cantz, 2001.
Greiman, April. Hybrid Imagery: The Fusion of Technology of Graphic
Design. New York: Watson-Guptill, 1990.
Heller, Steven. Paul Rand. London: Phaidon Press, 1999.
Hollis, Richard. Swiss Graphic Design: The Origins and Growth
of an International Style, 1920–1965. London: Laurence King,
2006.
Lupton, Ellen, and J. Abbott Miller. Design Writing Research:
Writing on Graphic Design. New York: Kiosk, 1996.
Marchand, Roland. Creating the Corporate Soul: The Rise of
Public Relations and Corporate Imagery in American Big
Business. Berkeley: University of California Press, 2001.
Marcuse, Herbert. One-Dimensional Man: Studies in the Ideology of
Advanced Industrial Society. Boston: Beacon Press, 1991.
McCoy, Katherine with David Frej. “Typography as Discourse.”
ID 35, no. 5 (March–April 1988): 34–37.
McCoy, Katherine, and Michael McCoy. Cranbrook Design: The
New Discourse. New York: Rizzoli, 1990.
McLuhan, Marshall. The Gutenberg Galaxy: The Making of
Typographic Man. Toronto: University of Toronto Press, 1966.
Müller, Lars, ed. Josef Müller-Brockmann. Baden: Lars Müller, 1994.
Müller-Brockmann, Josef. The Graphic Designer and His Design
Problems. New York: Hastings House, 1983.

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