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7.4 Using the Principles of Learning to Understand Everyday Behavior
LEARNING OBJECTIVES
- Review the ways that learning theories can be applied to understanding and modifying everyday behavior.
- Describe the situations under which reinforcement may make people lesslikely to enjoy engaging in a behavior.
- Explain how principles of reinforcement are used to understand social dilemmas such as the prisoner’s dilemma and
why people are likely to make competitive choices in them.
The principles of learning are some of the most general and most powerful in all of psychology.
It would be fair to say that these principles account for more behavior using fewer principles than