New York Times,59, 264
on MAD, 115
Magazine,259–260
New York Herald Tribune v.,88–89
Pentagon Papers in, 108
Pineles in, 98
Review of Books,127, 128, 181–182
New Yorkermagazine, 220, 234
Newgarden, Mark, 139
Newman, Arnold, 80, 81
Newman, David, 96
newspapers
politics and, 6–8
tabloid, 70, 88, 126–129, 270
underground, xiv, 106, 111–112, 113, 119,
134–135, 411
white space in, 89
Newsweek, 409
The New Typography(Tschichold), 167, 363
NeXT logo, 288–291
9/11 terrorist attacks, 333, 338
Nitsche, Erik, 419–421
Nixon, Richard, 127, 190
Noonday Press, 233, 234
Noorda, Bob, 323
North, Oliver, 30
November, David, 96
nuclear age, 14–21, 19–21, 26–27, 292–294.See
alsoatomic age
O
O’Connor, Francis V., 341
Odermatt & Tissi, 260
Olbrich, Joseph Maria, 343
Old Paths Tract Society, 41
Oppenheimer, J. Robert, 18
Osborn, Robert, 19, 27
Outdoor Advertising Association, 405
Overseas Woman,98, 99
Oxford rules, 108, 113
P
pacifism, 25
Packard Motor Car Company, 164–165
Paik, Nam June, 352
Palazzo, Peter, 88–89
Paley, William, 217
pamphlets, 17, 40–42, 363
Panter, Gary, 139
Pantheon, 376–378
paper bombs, 11–13
paperback photo albums, 76
Papert Koenig Lois, 423–425
Papp, Joseph, 302, 303–304
Paris Match, 62
Paris World Exhibition, 162
Paris-Clavel, Gerard, 31–32
Parke Davis, 116
Parker, Robert Andrew, 95–96, 99
parodies,MAD,115–117
Pasch, Gustaf Erik, 394
pastiche, 245–246, 377, 379
Patrick, Ted, 80
Patterson, Joseph Medill, 126
Patton, Charley, 123
Paul, Bruno, 54
Pavlova, Anna, 212
peace symbol, xii, 14–16, 25, 27
Pearson, F. A., 390
Peck, Pricilla, 82
Peignot, Charles, xii, 62, 161–162, 190
Pen, Irving, 413
Penguin Books, 233–234
Penn, Irving, 83, 423
People, 128
persuasion, xii, 1–49
Peter, Saint, 14
Petrusive, Georgy, 64
Philip Morris Company, 307–310
Phillips, Robert, 80
photo typesetting, 55, 249
photoengraving, 208
photography, 218, 322.See also specific
publications
advertising and, 423
on books, 204–206
Heartfield’s, 7–8
heroes and, 337, 338
nuclear age and, 19
object, 256
picture magazines and, 58–65
in tabloids, 127, 129
photojournalism, 58–65, 76, 82
photomontages, 62–64
on book covers, 234, 235
Heartfield’s, 7–8, 96, 109, 112
Kauffer’s, 204
photomurals, 280
phototype, 136, 167, 168
Picasso, Pablo, 26, 67, 68, 74, 211
picture magazines, 58–65, 90–93
Pineles, Cipe, 77, 98–100
Pinnacle Productions, 120
Pippin, Horace, 301
Pirandello, Luigi, 371
The Plague(Camus), 236
PM(Production Manager), 55–57
Gaines in, 407
Gallery, 56
on Jensen, 401
on Rand, 66–67
Pocket Books, 69
Poindexter, John, 30
Poland, 9–10, 32, 34, 195, 265
Poland(magazine), 9
politics, xii
culture and, 106–110, 124–125, 128
Germany and, 6–8, 53–54
newspapers and, 6–8
posters and, 3–5, 22–36