SEO: Search Engine Optimization Bible

web links, sexual relations, disease transmission

(epidemiology), or airline routes.

Source code The basic code around which a pro-

gram or application is designed.

Spamdexing The process of spamming a search

effort.

Spiders Web crawlers that examine and index

web pages.

SQL search An alternative search module that

offers an advanced search operand; searching by

taxonomy term, user, and date; filtering within

results; and an advanced search page.

Static web pages Web pages that stay the same all

the time.

Stop words Forbidden words that will cause a

search engine to stop crawling your web site.

Submission tools Software applications that auto-

matically submit a web site to search engines and

directories.

Subset (data) A small portion of an overall group

of data.

Syntax The rules governing the construction of

search expressions in search engines and directories.

Table summary tags HTML tags that provide a

summary for a table in the event that it cannot be

tagged properly.

Targeted search engines Search engines that are

targeted to a specific audience.

Text delimited Excel files Excel files that retain

data formatting.

Throw-away domains Domains that are purchased

specifically for the purpose of having a referring

domain. When these domains are discovered, they

are deleted.

Tree search The process of searching data in a very

logical way.

User agent The client application used with a

particular network protocol; the phrase is most

commonly used in reference to those which access

the Web.

UTF–encoded See 8 bit UCS/Unicode

Transformation Format.

Viral content Content that is spread through a

self-replication viral-type process.

Viral marketing Marketing techniques that use

pre-existing social networks to produce increases

in brand awareness, through self-replicating viral

processes, analogous to the spread of pathological

and computer viruses.

Virtual include See Server-side include.

Web 2.0 A perceived second generation of web-

based communities and hosted services such as

social-networking sites, wikis, and folksonomies,

which aim to facilitate collaboration and sharing

between users.

Webmaster A person who designs and maintains

web sites.

WHOIS Information A database of information

that lists who owns what domain name on the web.

XML inclusion XML tags that tell a search crawler

what should be included in the crawler’s index for

that URL.

379

Glossary

75002bgloss.qxd:Layout 1 11/7/07 9:25 AM Page 379