8.1
POWERFUL LEADERSHIP CONVERSATIONS
Inspired by Tor Norretranders, Jonathan Sydenham, Douglas Stone, Bruce Patton,
Sheila Heen, Roger Fisher, and Deborah Tannen.
Even in this electronic age, face-to-face conversations are still the most powerful and signifi-
cant communications leaders have. Research shows that only 20 percent of communication is
contained in a conversation’s actual words, while 80 percent is in the tone of voice and other
nonverbal cues. Further research shows that leaders believe they communicate three times
more than do the people they are communicating with! This tool helps you examine your lead-
ership conversations and provides concrete suggestions for dealing with typical conversation
problems.
THE FOUR LEVELS OF UNDERSTANDING
There are four levels of understanding to every conversation:
- the data you hear,
- information you glean from the data,
- your interpretations of the information, and
- your conclusions from the total conversation.
232 SECTION 8 TOOLS FORCOMMUNICATION
What you actually hear. Also
what you sense, see, and feel
as the other person is
communicating.
Of all the data available in
the conversation, this is the
data that you actually attend
to and take into
consciousness.
You need to interpret the data
that you have chosen to focus
on. In this way you make
sense of what is being
discussed.
After interpreting the data,
you draw your own
conclusions about the
conversation as a whole.
Too much data is available during a conversation. The
bandwidth of all sensory perception is over 10 million bits per
second, while the bandwidth of consciousness is about 100 bits
per second. Each individual tends to hear or focus on different
data, all the while being unconscious of the entire field of data
being communicated.
The data you sense is filtered through very personal filters, like
past life experiences, male or female conditioning, your personal
values, how you feel about people in general, what is okay or
not okay for you, and so on. As a leader, you need to be aware
of your personal filters in order to check your interpretations of
conversations.
Now you try to make sense of the data. This, again, is filtered
through your personal interpretation rules. As you get farther
away from the actual conversation—with the passage of time,
for example—the information you glean and the interpretations
you make often become less accurate.
Your conclusions typically reflect your self-interest. People tend
to look for information and use interpretations that produce
positive conclusions if they like the person or ideas, and
negative conclusions if they don’t.
- Data
(the data you hear
during the
conversation) - Information
(the data you extract
from what you hear) - Interpretations
(how you make sense
of the data you have
extracted from the
conversation) - Conclusions/
evaluation
(your evaluation of
the total
conversation)
Level of What happens at
understanding this level Issues with this level