Levels of Statements Flow of StatementsHOW TO USE THIS LEADERSHIP TOOL
“Requiring everyone to continually ‘nest his or her vision’ in new practices or a continuation
of the old ... can produce increased understanding of what is worth doing and what is not.”
—Alan Wilkins, DEVELOPING CORPORATE CHARACTERIf you, as a leader, don’t provide any structure, people will feel that there is no mechanism or
process through which they can contribute. If you provide too much detail and structure,
however, people will feel that “It’s a done deal,” and their contributions are not required.
Thus, we suggest this minimal level of structure for designing directional statements:
As the leader, start by defining your givens—the minimum specifications of either con-
tent or process that you feel are essential elements of the directional statements.
Explain and discuss your thinking with your workgroup. Then ask each member of
your workgroup to draft each level of directional statement within the agreed guide-
lines on his or her own. The table provided here will assist in this process.SECTION 2 TOOLS FORBIG-PICTURETHINKING 49
- High-Level Statements
Terms to select from:
vision, mission, purpose,
direction, values,
mandate, operating
philosophy, principles,
charter, scope, long-
range plan, overall goals,
overall objectives, overall
results, strategy, the core
business, environmental
scan. Colloquially, the
big picture. - Mid-Level Statements
Terms to select from:
objectives, short-term or
specific goals, targets,
expected results, key
result or service areas,
accomplishments, core
processes,
accountabilities,
measurements, customer
service commitments,
outputs, improvement
targets. - Action-Level Statements
Terms to select from:
short-term plans, activity
lists, critical events, tac-
tics, roadmaps, process
plans, next steps.
Time
Long-term,
enduringShort-term,
update
frequentlyLogic
Big
picture,
inclusiveSpecific,
detailedCommitment
Inspiring,
visionaryAction-
orientedAmount of DetailConnected to
External
NeedsConnected to
Organizational
NeedsConnected to
Day-to-Day
Needs