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251Personified PromotionTOOLS OF SELECTION
APPLICATION FORM: A carefully designed questionnaire in form of application form will be completed
by prospective candidate. Depending on the type of sales job that is up for recruitment, questionnaires
are used to expose depth of applicant’s interest. It provides a quick method of eliminating applicants
who are not qualified. It could be used at different stages of selection process.
1) To weed those applicants who are applying for the sake of getting a job.
2) The application blank formalizes the factual data requested from applicants.Questionnaire details will seek to find information about personal data, educational background, work
history and references. Critical questions can be on the form to reveal the applicant’s degree of future
success or failure in a specialized sales job. Questions could be asked about (1) Too high a standard
of living (2) Excessive indebtedness. (3) Instability of address or job-hoping (4) Unexplained gaps in
employment record (5) Failure in own business within last two years. (6) Divorce or separation within
last two years.
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Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012; Financial Times Global Masters in Management ranking 2012
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