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Dominick, R.J. (2011). The Dynamics of Mass Communication: Media in Transition. (International
Edition) 11th edition. New York: McGraw-Hill.
Dwyer, F.R. and Tanner, J.F. Jr. (1999): Business Marketing: Connecting Strategy, Relationships and
Learning. Irwin/McGraw-Hill.
Engel, J.F., Blackwell, R.D. and Kollat, D.T. (1973), Consumer Behavior, Holt, Rinehart and Winston,
New York.
Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1990), Consumer Behavior (6th ed). Fort Worth: The
Dryden Press.
Fill, C. (2009). Marketing Communications: Interactivity, Communities, and Content. 5th edition. Essex:
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Futrell, C.M. (1996): Fundamentals of Selling: Customers for Life. Irwin McGraw-Hill.
Hawkins, D.I., Roger, J.B. and Coney, K.A. (1986): Consumer Behaviour: Implications for Marketing
Strategy. Business Publications Inc.
Heath, L.R. and Vasquez, G. (Eds) (2001). Handbook of Public Relations. California: Sage Publications, Inc.
Keegan, W.S. and Green, M.S. (2000). Global Marketing, 2nd ed., EnglewoodCliffs, NJ: Prentice-Hall.
Kelley, E.J.: Marketing Planning and Competitive Strategy. New Jersey: Prentice-Hall.
Kinnear, T.C. and Taylor, J.C. (1983): Marketing Research: An Applied Approach. McGraw Hill.
Kleppner, O. (1979): Advertising Procedure. New Jersey: Prentice-Hall.
Kotler, P. (1980): Principles of Marketing. New Jersey: Prentice-Hall
Kotler, P. (1997): Marketing Management: Analysis, Planning, Implementation and Control. 9th Edition.
New Jersey: Prentice-Hall.
Kotler, P. and Keller, L.K. (2013). Marketing Management. 14th edition. Essex: Pearson Education Ltd.
Kuratko, D.F. and Hodgetts, R.M. (1992): Entrepreneurship: A Contemporary Approach. Fort Worth:
The Dryden Press.