Download free eBooks at bookboon.comMarketing Communications
Public Relations
Mason, J.B. and Mayer, M.L. (1984): Modern Retailing. Texas: Business Publications Inc.
McTavish, R. and Maitland, A. (1980): Industrial Marketing. New York:The Macmillan Press Ltd.
Moriarty, S. Mitchell, N. and Wells, W. (2009). Advertising Principles and Practice. 8th edition. New
Jersey: Pearson Education International.
Onkvisit, S. and Shaw, J.J. (1993): International Marketing: Analysis and Strategy. New Jersey: Prentice Hall.
Peter, J.P. and Olson, J.C. (1999). Consumer Behaviour and Marketing Strategy. Boston: Mcgraw
Hill/Irwin.
Peter, J.P and Olson, J.C. (2004). Consumer Behavior Strategy. 7th edition. Boston: Mcgraw-Hill/Irwin.
Rogers, Everett M. “New Product Adoption and Diffusion”. Journal of Consumer Research. Volume 2
(March 1976) pp. 290–301.
Rogers, Everett M. (1983), Diffusion of Innovations, 3rd Edition, New York: The Free Press.
Rogers, Everett M. Diffusion of Innovations, (5th ed.). (2003) New York: Free Press.
Scheuing, E.E. (1974): New Product Management. Fort Worth: The Dryden Press.
Shimp, A.T. (2000). Advertising & Promotion: Supplemental Aspects of Integrated Marketing
Communications. 5th edition. Fort Worth: The Dryden Press.
Smith, P.R and Taylor, J. (2010). Marketing Communications: An Integrated Approach. 4th edition.
London: KoganPage.
Stanley, R.E. (1977): Promotion, Advertising, Publicity, Personal Selling and Sales Promotion. New
Jersey: Prentice-Hall Inc.
Stanton, W.J. (1981) Fundamentals of marketing. 6th ed. New York: McGraw Hill.
Stanton, William J. (1978), Fundamentals of Marketing, 5th ed. New York: McGraw-Hill Book Company.
Still, R.R., Cundiff, E.W. and Govoni, N.A.P. (1988): Sales Management: Decisions, Strategies and Cases.
New Jersey: Prentice-Hall