156
- Gene Del Vecchio, “Keeping It Timeless,
Trendy,”Advertising Age, March 23, l998,
p. 24. - Sue Shellenbarger, “‘Child-Care Cams’:
Are They Good News for Working Par-
ents?” Wall Street Journal, August 19,
1998, p. B1. - Kelly Shermach, “Niche Malls: Innova-
tion for an Industry in Decline,”Market-
ing News,February 26, l996, p. 1. - Gerald Celente, Trend Tracking(New York:
Warner Books, 1991). - See Faith Popcorn, The Popcorn Report
(New York: HarperBusiness, 1992).
6. John Naisbitt and Patricia Aburdene,
Megatrends 2000(New York: Avon Books,
1990).
7. Pam Weisz, “Border Crossings: Brands
Unify Image to Counter Cult of Cul-
ture,”Brandweek, October 31, 1994, pp.
24–28.
8. Much of the statistical data in this chap-
ter is drawn from the World Almanac and
Book of Facts, 1997 and the Statistical Ab-
stract of the United States, 1997 (Washing-
ton, DC: U.S. Bureau of the Census,
1998).
NOTES