Scanning the
Marketing
Environment^157
- Donella H. Meadows, Dennis L. Mead-
ows, Jorgen Randers, and William W.
Behrens III, The Limits to Growth(New
York: New American Library, 1972), p. 41.
- Philip Kotler and Eduardo Roberto, Social
Marketing: Strategies for Changing Public
Attitudes(New York: Free Press, 1989).
- Sally D. Goll, “Marketing: China’s (Only)
Children Get the Royal Treatment,”Wall
Street Journal, February 8, 1995, p. B1.
- Bill Stoneman, “Beyond Rocking the
Ages: An Interview with J. Walker Smith,”
American Demographics, May 1998, pp.
45–49; Margot Hornblower, “Great X,”
Time,June 9, l997, pp. 58–59; Bruce
Horowitz, “Gen X in a Class by Itself,”
USA Today, September 23, 1996, p. B1.
- Steve Johnson, “Beer Ads for a New Gen-
eration of Guzzlers,” Chicago Tribune,
June 5, 1998, p. 1.
- Jaine Lopiano-Misdom and Joanne de
Luca, “Street Scene,”Across the Board,
March 1998, p. 14.
- David Leonhardt, “Hey Kids, Buy This,”
Business Week, June 30, 1997, pp. 62–67;
Lisa Krakowka, “In the Net,”American
Demographics, August 1998, p. 56.
- J. Walker Smith and Ann Clurman, Rock-
ing the Ages: The Yankelovich Report on
Generational Marketing (New York:
HarperBusiness, 1998).
- For descriptions on the buying habits and
marketing approaches to African Ameri-
cans and Latinos, see Chester A. Swen-
son,Selling to a Segmented Market: The
Lifestyle Approach(Lincolnwood, IL: NTC
Business Books, 1992).
- Jacquelyn Lynn, “Tapping the Riches of
Bilingual Markets,”Management Review,
March 1995, pp. 56–61.
- Laura Koss-Feder, “Out and About,”Mar-
keting News, May 25, 1998, pp. 1, 20.
- Ibid.
- Dana Canedy, “As the Purchasing Power
of Women Rises, Marketers Start to Pay
More Attention to Them,” New York
Times, July 2, 1998, p. 6.
- Michael Barrier, “The Language of Suc-
cess,”Nation’s Business, August 1997, pp.
56–57.
- Brad Edmondson, “A New Era for Rural
Americans,” American Demographics,
September 1997, pp. 30–31. See also Ken-
neth M. Johnson and Calvin L. Beale,
“The Rural Rebound,”The Wilson Quar-
terly,Spring 1998, pp. 16–27.
- Robert Kelly, “‘It Felt Like Home’: More
Are Making Move to Small Towns,”St.
Louis Post-Dispatch, April 27, 1997, p. D6.
- Lauri J. Flynn, “Not Just a Copy Shop Any
Longer, Kinko’s Pushes Its Computer Ser-
vices,”New York Times, July 6, 1998, p.
D1.
- David Leonhardt, “Two-Tier Marketing,”
Business Week, March 17, 1997, pp.
82–90.
- Francoise L. Simon, “Marketing Green
Products in the Triad,”The Columbia Jour-
nal of World Business, Fall and Winter
1992, pp. 268–85; and Jacquelyn A.
Ottman,Green Marketing: Responding to En-
vironmental Consumer Demands(Lincoln-
wood, IL: NTC Business Books, 1993).
- See “White House to Name 22 Tech-
nologies It Says Are Crucial to Prosperity,
Security,” Wall Street Journal, April 26,
1991, p. 2.
- See “R&D Scoreboard: On a Clear Day
You Can See Progress,” Business Week,
June 29, 1992, pp. 104–25.
- See Dorothy Cohen, Legal Issues on Mar-
keting Decision Making (Cincinnati:
South-Western, 1995).
- Rajiv Chandrasekaran, “AOL Settles Mar-
keting Complaints,” Washington Post,
May 29, 1998, p. F1.
- Arnold Mitchell of the Stanford Research
Institute, private publication.
- Laura Zinn, “Teens: Here Comes the
Biggest Wave Yet,”Business Week,April
11, 1994, pp. 76–86.
- Glenn Collins, “From Taco Bell, a Health-
ier Option,”New York Times, February 9,
1995, p. D4.
