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- It appears on the actual page and must
be bold and larger than the paragraph
style text. - It should have the keyword in the header
statement. The key here is that the actual
text is formatted with atag in the
code. - This is sought after search engines as
having significant importance.
It must be <h1> not <h2> or any other
number.
- This is usually ignored by most
developers and replaced with a useless
graphic.
Search engines view header tags with much importance
Keyword Mapping: Header Tag