xxvi Contributors
Adamantios Diamantopoulos, BA, MSc, PhD, FCIM, FBAM, MMRS is Professor of Marketing and
Business Research at Loughborough University Business School. He was previously Professor of
International Marketing at the European Business Management School, University of Wales Swansea,
where he headed the Marketing Group. Other past academic posts include full-time appointments at
the University of Edinburgh and the University of Strathclyde, and Visiting Professorships at the
University of Miami, Vienna University of Economics and Business, Université Robert Schuman
(Strasbourg), Lund University and Dortmund University. His main research interests are in pricing,
sales forecasting, marketing research and international marketing and he is the author of some 180
publications in these areas. His work has appeared, among others, in the Journal of Marketing Research,
Journal of Business Research,Journal of International Business Studies,International Journal of Research in
Marketing,Journal of International MarketingandInternational Journal of Forecasting. He has presented his
research at more than 70 international conferences and has been the recipient of several Best Paper
Awards. He sits on the editorial review boards of eight marketing journals, is a founder member of the
Consortium for International Marketing Research (CIMaR), Associate Editor of the International
Journal of Research in MarketingandInternational Journal of Forecasting, and a referee for several
academic journals, professional associations and funding bodies.
Bill Donaldson, BA, PhD, MCIM is Senior Lecturer in Marketing at the Strathclyde Graduate
Business School. He had more than ten years’ experience in marketing positions, with three
different companies, before joining Strathclyde in December 1983 and was awarded his PhD in 1993
for his thesis: ‘An inquiry into the relative importance of customer service in the marketing of
industrial products.’ Author of Sales and Management: Theory and Practice(Macmillan, 2nd edition,
1998) and Strategic Marketing Relationships (Wiley, 2001), he also has several publications on
customer service and the characteristics of customer-driven organizations. His current research
interests continue in the area of sales operations, customer service and relationship marketing. He
has taught sales operations at undergraduate level and a specialist class in managing customer
relations. In addition to undergraduate and MBA teaching he has experience in training and
consultancy with a number of leading companies. He is currently a Chartered Marketer and senior
examiner for the Institute of Professional Sales.
Peter Doyleis Professor of Marketing and Strategic Management at the University of Warwick.
Previously he has taught at the London Business School, INSEAD, and Bradford University. He has
also been Visiting Professor at Stanford, University of Hawaii and the University of South Carolina.
He graduated with a first in economics from Manchester University and took a PhD in industrial
administration from Carnegie-Mellon University, USA. His research interests are in marketing
modelling and strategic planning. Publications include six books and numerous articles in leading
journals, including Journal of Marketing Research,Management Science,Journal of Business,Journal of
Marketing,Journal of the Operational Research Societyand the Economic Journal. He is on the editorial
boards of the European Journal of Marketing,Journal of Business Research, International Journal of
Advertising,International Journal of Research in Marketingand the Journal of Marketing Managementand
he is a member of the Industry and Employment and International Activities Committees of the ESRC.
He also acts as a consultant on international marketing and strategy with a number of companies
including IBM, Shell, ICI, Unilever, 3M, Hewlett Packard, British Telecom and Marks and Spencer.
Martin Evans, BA, MA, MIDM, MMRS, FCIM is Senior Teaching Fellow at Cardiff Business School.
He previously held professional posts at the Universities of Portsmouth, Glamorgan and West of
England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety