talent and the technicians. There should be zero surprises on the day of
the TV shooting.
- Television production costs are lowered still if you produce your
sound track first. After you've got it, you can shoot footage to match
the amount of time the words and music take. Shooting sound and
picture at the same time means that if a plane flies overhead or a truck
drives by, you've got to re-shoot. Do your sound first, using
professionals, then shoot the visuals. - Television's greatest strength is its ability to demonstrate. As
newspapers give the news and magazines involve readers, as radio
provides intimacy and direct response adds urgency, television's power
is the way it can demonstrate. It can show before and after, with a shot
of the product in use during the middle. It can hit left and right-brained
people. It can combine all the art forms into a masterful blending of
show and sell. - Television is still the undisputed heavyweight champion of
marketing. I love online marketing so much that I'm nearly bursting
with enthusiasm for it. I know it's going to make every other medium
stronger and more effective.