If you don’t relish the idea of calling agents and asking them for
information, then simply log in to the “billion dollar information bank”
known as Google.com. Type in a few questions and use the answers to
compile this special report.
Now begin to think of catchy title possibilities, such as:
- The Top 10 Questions To Ask Before Buying Your New Home
- The Top 10 FAQ’s All Soon-To-Be Homeowners Need to Ask
- 10 Crucial Questions You Must Ask Before Buying Your Next Home
See how simple this can be? Since you have already started your
marketing system by building your websites and Squeeze Pages, now
you have the perfect place to offer your free report. Of course, the site
visitor will have to enter their name and email address in order to receive
that free report. (This is how you build a great list.)
The word “free” is one of the strongest words that can be used in
marketing. People are drawn to free. And once they receive that free
gift from you, they now feel a connection with you. Especially if you
allow a bit of your personality to shine through the report.
Outsource the Writing
I’m continually surprised at how few real estate investors make
use of this simple and yet highly effective marketing tool.
Perhaps you’re reading this and thinking, “I don’t like to write.
I’m not a good at writing. I don’t have time to write.” And on and on.
You don’t have to be a writer to create special reports. Actually, I’m not