Summary
Classified ads are popular because they work. But like
any marketing weapon, they work only if you know how to make the
most of them. Follow these strategies when creating and placing your
ads, and you'll be well ahead of the competition.
The Magic and Tragic Words of Marketing
Magic words propel great ideas towards profitability. Tragic
words doom great ideas to failure. Successful marketers know the
difference. A lot of people realize that a great idea must be expressed
with great words. But only successful marketers actually know those
words.
If you're creating a marketing strategy, you ought to start
becoming aware of these words, and enrich your marketing vocabulary
(not to mention your bank account) by using them liberally. I have this
suspicion that magic words in your marketing materials lead to magic
numbers in your financial statements.
Successful marketing is concerned not only with what you say in
your marketing, but also with how you say it. Saying the right thing
with the wrong words is a waste of time and money, in addition to being
a preventable error. Ouch!
One of the more intriguing aspects of the magic words is their
durability. Hard-nosed marketers have been using many of these words