Microsoft Word - 101Ways_FINAL.doc

(Marcin) #1

since the turn of the last century, with these words still generating sales
for successful marketers all across the nation.
Most of these words have been verified in daily usage since Day
One of marketing, yet they maintain their magic. “I love you” will never
sound trite. Certain words have the power to turn prospects on and
motivate them to think the right thoughts about your business. Other
words have the power to turn prospects off and cause them to think
thoughts that could be detrimental to your business. Can you write
potent marketing copy without magic words? Yes. It's also possible to
walk from San Francisco to New York on your knees.
Here are words successful marketers are using to win profits and
influence people:
FREE LOVE SAFE WANTED
BENEFITS RIGHT YOU ALTERNATIVE
SECURITY SALE NOW WINNINGS
ONLINE VALUE FUN PROVEN
GAINE MONEY HAPPY DISCOVER
HOW TO ADVICE NEW INTRODUCING
PRECIOUS YOUR SAVE SUDDENLY
PROUD PEOPLE SECRET GUARANTEED
NATURAL FAST EASY HEALTHY
SOLUTION MAGIC WHY COMFORTABLE
These words carry a great deal of weight. Use them in your
advertising, brochures, signs, E-mails, websites, blogs, telemarketing,
presentations—wherever you can. They describe what people want.

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