and your message can be shown on the Net twenty-four hours a day,
seven days a week. Your site visitors (or blog visitors, etc.) who are
browsing the Net at two in the morning will have access to your
personalized information. Those who watch the video are getting
acquainted with you simply by “tuning in.”
There are many free services to place your videos. This is a big
plus. See the Marketing Resources at the beginning of this chapter.
If you think you have to be a professional videographer, think
again.
It is okay to have an amateurish looking video as it gives the
video more character. Very little editing, if any, is needed.
You can shoot the video directly from your computer camera on
your computer or you can purchase an iFlip. You shoot the message,
plug in and upload and Viola! You have a show online.
There are of course, many ways to drive traffic to your site, but
using videos is one of the easiest and one of the fastest growing
advertising segments online.
YouTube
The biggest online video service is one you’ve no doubt heard of,
and that is http://www.YouTube.com. If you are not at present utilizing this
incredible resource, I encourage you to get on over to the site, set up
your account and begin uploading videos to it frequently.