YouTube is the second largest search engine in the world right
behind its parent company, Google. I have seen statistics that claim
there are over a billion videos watched per month on YouTube
(Bits.Blogs.NYTimes.com/2010/06/01/youtube-dominates-online-video-
views). This equals a TON of possible traffic to your real estate
investing website.
Getting Started
I want to show you different ways to create videos and to
maximize the time it takes to do this activity. I will also share some
basic scripts to get you going and to help you launch out into some
successful video marketing.
The first thing you must figure out is who you want to attract into
your marketing funnel with this video.
Is it:
- Real estate buyers on the retail side?
- Motivated real estate sellers?
- Real estate investors who want to buy discount properties?
Remember that it is crucial to ask this before doing any type of
marketing. This is what is known as target marketing. Once you catch
on to how easy this is, it’s a piece of cake.
Once you have selected your target market (or your audience)
there are many different approaches to each one of those prospects.
Let’s look at the example of targeting to real estate buyers.