Personality
Infuse as much of your business identity into a message as
possible, and speak directly to the individual reader. Use the same
words and figures of speech you use in day-to-day conversation, and
envision a specific person as your correspondent whenever you write
something. The pros also know that using words like you, we, us, and
our, makes a message much more personal. Everyone who reads your
message should feel as if the message is directed specifically to him or
her.
So rather than dashing off messages without a second thought,
give your writing the same care and consideration you would use in
designing a print ad or reviewing the copy for a printed brochure.
It means an extra investment of time, but the payoff will be a
better online presence, higher customer confidence, and a fatter bottom
line.
marcin
(Marcin)
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