Chapter 7:
Marketing Online
You may be looking at this chapter title and thinking, “But we
already discussed online advertising, because most of the resources
mentioned for classified ads are online.”
While that is true, classified ads comprise only a tip of the
iceberg when it comes to online advertising. In this chapter we will look
at a number of other means for marketing online using the power of the
Internet to grow your business. This is known as PPC marketing or “Pay
Per Click” marketing.
Pay-Per-Click MarketingMarketing Resource #33: Go to http://www.AdWords.Google.com to learn
the details about how to incorporate this technique into your ongoing
marketing strategy.
Marketing Resource #34: http://www.SearchMarketing.Yahoo.com is the
Yahoo! version of Pay Per Click.
Marketing Resource #35: http://www.AdCenter.Microsoft.com will take you
to the advertising center for Microsoft.