Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
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2000, pp. 48–49; “Cyber Sweat,” Brandweek, June 19, 2000, p. 38; “Aim-
ing to Please Women,” USA Today, June 10, 1999, p. 1Bff.; “Women’s
Site iVillage Woos Busy Female Fitness Buffs,” Advertising Age, May 3,
1999, p. S26; “Soap and Diaper Makers Pitch to Masses of Web Women,”
The Wall Street Journal,July 20, 1998, p. B1ff.; “Gillette’s New Strategy Is
to Sharpen Pitch to Women,” The Wall Street Journal,May 11, 1998, p.
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ics,April 1996, pp. 36–41; “High-Tech Marketers Try to Attract Women
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p. B1ff.
27.For more on the changing nature of families, see “In 24-Hour Work-
place, Day Care Is Moving to the Night Shift,” The Wall Street Journal,
July 6, 2001, p. A1ff.; Rebecca Gardyn, “Granddaughters of Feminism,”
American Demographics, April 2001, pp. 42–47; “High-Tech List for India’s
Women,” The Wall Street Journal,November 1, 2000, p. B1ff.; “Net Lets
Japanese Women Join Work Force at Home,” The Wall Street Journal,Feb-
ruary 29, 2000, p. B1ff.; “The New Debate Over Working Moms,”
Business Week,September 18, 2000, pp. 102–16; “Mommy, Do You Love
Your Company More Than Me?” Business Week,December 20, 1999, p.
175; “More Dads Raise Families without Mom,” The Wall Street Journal,
October 3, 1997, p. B1ff.; “Ads that Portray Women,” USA Today,Sep-
tember 9, 1996, p. 4B; “In Fitful Pursuit of American Women,” Advertising
Age,January 8, 1996, P. S4ff.; “Narrowcast in Past, Women Earn Revised
Role in Advertising,” Advertising Age,October 4, 1993, p. S1ff.; “Stay-at-
Home Moms Are Fashionable Again in Many Communities,” The Wall
Street Journal,July 23, 1993, p. A1ff. For more on changing food habits,
see “Skip the Tofu—More Americans Tear into Steaks,” The Wall Street
Journal,March 8, 2001, p. B1ff.; “Food Industry Battles for Moms Who
Want to Cook—Just a Little,” The Wall Street Journal,March 7, 2001, p.
A1ff.; “Personal Chefs Are No Longer Just for the Rich,” USA Today,
February 9, 2001, p. 1Aff.; “Can Tyson Fight ‘Chicken Fatigue’ with Pork,
Beef?” The Wall Street Journal,January 10, 2001, p. B1ff.; “Takeout Turkey
on More Tables as Cooks Relax,” The Wall Street Journal,November 24,
2000, p. A11ff.; “Bring on the Junk Food,” Newsweek, July 10, 2000, p. 44;
“Breakfast Eats Time, So Workers Gobble at the Office,” USA Today, June
22, 2000, p. 6B; “Stewing in a Tough Market: Beef Industry Hopes New
Ideas...,” USA Today, July 8, 1999, p. 1Bff.; “On the Run,” Advertising
Age, August 24, 1998, p. 1ff. For more on poverty of time, see “Can
Workplace Stress Get Worse?” The Wall Street Journal,January 16, 2001,
pp. B1ff.; “Telecommuters’ Lament,” The Wall Street Journal,October 31,
2000, p. B1ff.; “The Price of Speed,” USA Today, August 3, 2000, p. 10D;
“Why Everyone Is So Short-Tempered,” USA Today, July 18, 2000, p.
1Aff.; “The End of Leisure,” American Demographics, July 2000, pp. 50–56;
“Home Is Where the Office Is,” American Demographics, June 2000, pp.
54–60; “Surviving Commuting,” American Demographics, July 1998, pp.
51–55. See also Eric Panitz, “Marketing in a Multicultural World: Ethnic-
ity, Nationalism and Cultural Identity,” Journal of the Academy of
Marketing Science, Spring 1997, pp. 169–71; Victoria D. Bush and Thomas
Ingram, “Adapting to Diverse Customers: A Training Matrix for Interna-
tional Marketers,” Industrial Marketing Management, September 1996, pp.
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28.Available from World Wide Web: <http://www.enrononline.com>;
“The Power Party May Be Winding Down,” Business Week,July 9, 2001,
p. 42; “Enron Powers Ahead with Online Marketplaces,” Investor’s Busi-
ness Daily, May 23, 2001, p. A7; “In Era of Deregulation, Enron Woos
Regulators More Avidly Than Ever,” The Wall Street Journal,May 18,
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122–26; “Power Play,” Business Week,February 12, 2001, pp. 70–80;
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“The Power Brokers,” Ecompany, January/February 2001, pp. 116–24;
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E.Biz(Special Report: Web Smart 50), September 18, 2000, p. EB46;
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“Online Utilities Charge Up,” Business Week,April 17, 2000, pp. 176B-J;
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Takes Its Pipeline to the Net,” Fortune, January 24, 2000, pp. 127–30;
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January 6, 2000, p. B1ff.; 2000 Annual Report, Enron; “The Marketing of
Power,” American Demographics, September 1997, pp. 59–63; “For Sale:
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29.Frank R. Bacon, Jr., and Thomas W. Butler, Jr., Planned Innovation,
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31.Richard N. Cardozo and David K. Smith, Jr., “Applying Financial
Portfolio Theory to Product Portfolio Decisions: An Empirical Study,”
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jan, and Donald J. Swire, “An Empirical Comparison of Standardized
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32.Keith B. Murray and Edward T. Popper, “Competing under Regula-
tory Uncertainty: A U.S. Perspective on Advertising in the Emerging
European Market,” Journal of Macromarketing,Fall 1992, pp. 38–54;
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Wall Street Journal,July 13, 1993, p. B1ff.; Michael G. Harvey and James
T. Rothe, “The Foreign Corrupt Practices Act: The Good, the Bad and
the Future,” in 1983 American Marketing Association Educators’ Proceed-
ings,ed. P. E. Murphy et al. (Chicago: American Marketing Association,
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33.“Sensitive Export: Seeking New Markets for Tampons, P&G Faces
Cultural Barriers,” The Wall Street Journal,December 8, 2000, p. A1ff.;
“Pizza Queen of Japan Turns Web Auctioneer,” The Wall Street Journal,
March 6, 2000, p. B1ff.; “What Makes Italy Easier?” Going Global—Italy
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pp. 15–22; “Double Entendre: The Life and the Life of Pepsi Max,”
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Missteps, Finally Pay Dividends,” The Wall Street Journal,August 27,
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ing,” Harvard Business Review,September–October 1989, pp. 91–98.Chapter 5
1.Available from World Wide Web: <http://www.schwab.
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Wall Street Journal,May 15, 2001, p. B1ff.; “Schwab, Going Upscale,
Steps on Some Toes,” Business Week,December 11, 2000, p. 112; “Bro-
kers Are from Mars, Women Are from Venus,” Business Week,December
4, 2000, p. 158; “Multicultural Marketing,” Advertising Age(Special
Report), November 30, 2000, pp. S1–12; “The Best Way to Trade
Stocks,” The Wall Street Journal(Special Report: The Internet), Novem-
ber 27, 2000, p. R6ff.; “Online Brokerages Go from Clicks to Bricks,”