Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002764 Notes
USA Today, November 1, 2000, p. 1Bff.; “The Center of Attention,”
American Demographics, November 2000, pp. 30–32; “The World’s Most
Admired Companies,” Fortune, October 2, 2000, pp. 183–90; “Speaking
the Customer’s Language—Literally,” Business Week,September 25,
2000, p. 178; “Charles Schwab,” Business Week E.Biz(Special Report:
Web Smart 50), September 18, 2000, p. EB88; “Reinvent Your Com-
pany,” Fortune, June 12, 2000, pp. 99–118; “How Schwab Grabbed the
Lion’s Share,” Business Week,June 28, 1999, p. 88; “Schwab Puts It All
Online,” Fortune, December 7, 1998, pp. 94–100.
2.Based on U.S. Census data including, Global Population Profile:
2000 and World Population Profile: 1998(Washington, DC: Government
Printing Office) and World Population at a Glance: 1998 and Beyond,
IB/98–4; and other Census data available from World Wide Web:
http://www.census.gov/ipc.
3.Based on U.S. Census data and United Nations statistical data
including World Population Prospects: The 1999 Revision of the UN Popu-
lation Division(New York: United Nations, 2000); World Bank data
including, World Development Indicators: 2000(Washington, DC: Inter-
national Bank for Reconstruction and Development/The World Bank,
2000) and available from World Wide Web: http://www.worldbank.
org/data/wdi2000 and http://devdata.worldbank.org/data-query;
Central Intelligence Agency data and available from World Wide Web:
http://www.odci.gov/cia/publications/factbook; Population Reference
Bureau data, including 2000 World Population Data Sheet(Washington,
DC: Population Reference Bureau, 2000) and available from World
Wide Web: http://www.prb.org/pubs/wpds2000; and CountryWatch,
available from World Wide Web: http://www.countrywatch.com;
“How Rich Nations Can Defuse the Population Bomb,” Business Week,
May 28, 2001, p. 28; “China Tries Easing Once-Brutal Approach to
Family Planning,” The Wall Street Journal,February 2, 2001, p. A1ff.;
“These Oldies Look Golden to Japan Inc.,” Business Week,August 7,
2000, p. 59; “Rough Translation: ‘No English, No Job’—A Reality Many
of Asia’s Workers Face,” USA Today, July 21, 2000, p. 1Bff.; “The Big
Crunch,” Time(Special Issue), April–May 2000, pp. 44–47; “On the
Move,” The Wall Street Journal,January 1, 2000, p. R42ff.; Michel J.
Weiss, The Cluttered World(Little, Brown and Company, 2000); “Paral-
lel Universe,” American Demographics, October 1999, pp. 58–63; “Six
Billion Served,” American Demographics, June 1999, pp. 14–16; Tamer S.
Cavusgil, “Measuring the Potential of Emerging Markets: An Indexing
Approach,” Business Horizons, January–February 1997, pp. 87–91; E. B.
Keehn, “A Yen to Spend,” Harvard Business Review, March–April 1996,
pp. 154–59; Tarun Khanna and Krishna Palepu, “Why Focused Strate-
gies May Be Wrong for Emerging Markets,” Harvard Business Review,
July–August 1997, pp. 41–51.
4.Based on World Bank GNP and GDP data and available from
World Wide Web: http://www.worldbank.org/data/wdi; and Central
Intelligence Agency GDP data available from World Wide Web:
http://www.odci.gov/cia/publications/factbook. Discussion of differ-
ence in GNP/GDP available from World Wide Web: http://www.
cyberus.ca/choose.sustain/Question/GDP-GNP.html.
5.“World Bank Seeks to Give Poor More Clout,” Investor’s Business
Daily, September 13, 2000, p. A10; and World Bank statistical data
available from World Wide Web: http://www.worldbank.org/data/
wdi2000/worldview.
6.“China Coping with Its New Power,” Business Week,April 16,
2001, pp. 28–36; “China’s Coming Telecom Battle,” Fortune, November
27, 2000, pp. 209–14; “Gates & Co. Attack Asia,” Fortune, April 17,
2000, pp. 197–208; “China’s ‘Little Emperors’: The Offspring of Policy,”
USA Today, February 23, 2000, p. 10D; “PC Legend in the Making,”
USA Today, December 6, 1999, p. 1Bff.; “Dell Cracks China,” Fortune,
June 21, 1999, pp. 120–24; “How Legend Lives Up to Its Name,” Busi-
ness Week,February 15, 1999, pp. 75–78.
7.“African Gold Giant Finds History Impeded a Fight Against
AIDS,” The Wall Street Journal,” June 26, 2001, p. A1ff.; “Bottled Up: As
UNICEF Battles Baby-Formula Makers, African Infants Sicken,” The
Wall Street Journal,December 5, 2000, p. A1ff.; “Death of a Continent,”
Fortune, November 13, 2000, pp. 258–74; “World Bank Is Targeting
AIDS in Africa,” The Wall Street Journal,September 12, 2000, p. A3FF;
“AIDS in Africa Is Reshaping Whole Populations, Study Says,” USA
Today, July 11, 2000, p. 1A and p. 9D; “AIDS Apocalypse Expanding,”
USA Today, June 28, 2000, p. 7D; “American Home Infant-Formula
Giveaway to End,” The Wall Street Journal,February 4, 1991, p. B1ff.;
“Three Small Businesses Profit by Taking on the World,” The Wall Street
Journal,November 8, 1990, p. B2.- Based on United Nations statistical data including statistical data
from UNESCO available from World Wide Web: http://unescostat.
unesco.org/statsen/statistics/yearbook/tables; statistical data from World
Bank available from World Wide Web: http://www.worldbank.org/
data/wdi2000/illiteracy; “The Lowdown on Literacy,” American Demo-
graphics,June 1994, p. 6; Lee D. Dahringer and Hans Muhlbacher,
International Marketing: A Global Perspective(Reading, MA: Addison-
Wesley, 1991), p. 182.
9.Based on U. S. Census data including, “Table 2. Resident Popula-
tion of the 50 States, the District of Columbia, and Puerto Rico: Census
2000,” and “Table 5. Resident Population of the 50 States, the District of
Columbia, and Puerto Rico: April 1, 2000 (Census 2000) and April 1,
1990 (1990 Census),” and “Figure 1. Percent Change in Resident Popu-
lation for the 50 States, the District of Columbia, and Puerto Rico:1990
to 2000,” and available from World Wide Web: http://www.census.gov/
population/www/cen2000/respop; and “Census Bureau Projects Dou-
bling of Nation’s Population by 2100” (Press Release); “Exploring a
Nation of Extremes,” The Wall Street Journal,May 25, 2001, p. B1ff.;
“Census Tracks Geographical Generation Gap,” USA Today, May 25,
2001, p. 3A; “Lust for Statistics,” American Demographics, March 2001,
pp. 68–70; “Census Shows Record Growth,” USA Today, December 29,
2000, P. 1Aff.; “Sun Belt Is Still Hot, but Census Finds a Big Shift,” The
Wall Street Journal,December 29, 2000, p. 6A; “Census Shows Gains in
South and West,” The Wall Street Journal,December 29, 2000, p. A2ff.
Also based on data from Population Reference Bureau and Ameristat,
available from World Wide Web: http://www.prb.org and http://
[http://www.ameristat.org.](http://www.ameristat.org>.)
10.Based on U.S. Census data and The American Marketplace(1999);
“A Slow Fade for the Echo Boom,” American Demographics,July 1994, p.
15; “The Baby Boomlet May End with a Blizzard,” American Demograph-
ics,March 1994, p. 16.
11.Based on U.S. Census data and Rebecca Gardyn, “Retirement
Redefined,” American Demographics, November 2000, pp. 52–57; “North-
ern Exposure,” Fortune, August 14, 2000, pp. 164–78; “After 54 Years,
Baby Boom on the Wane,” The Wall Street Journal,July 25, 2000, p. 3A;
“A Design with Twists and Turns,” The Wall Street Journal,February 3,
2000, p. B1ff.; Michelle Krebs, “Shifting Gears,” American Demographics,
January 2000, pp. 52–55; “Hell No, We Won’t Go!” Fortune, July 19,
1999, pp. 102–108; “Home of the Gray,” Newsweek, March 1, 1999, pp.
50–53; Jeff Brazil, “You Talkin’ to Me?” American Demographics, Decem-
ber 1998, pp. 55–59; “The Latest Home Accessory: Garden Tools,” The
Wall Street Journal,April 10, 1998, p. W8; “Off Target?” USA Today,
December 8, 1997, p. 1Bff.; “More than Meets the Eye,” Brandweek,
October 20, 1997, pp. 24–30; “Boomer Women Fuel Surge in Fashion-
able Plus-Sizes,” Advertising Age,July 7, 1997, p. 24; “Entrepreneurs
Cater to a Growing Nation,” The Wall Street Journal,April 10, 1997,
p. B1ff.; William R. Swinyard and Heikki J. Rinne, “The Six Shopping
Worlds of Baby Boomers,” Business Horizons,September–October 1994,
pp. 64–69.
12.Based on U.S. Census data and Pamela Paul, “Echoboomerang,”
American Demographics, June 2001, pp. 44–49; “Marketers Tweak Strate-
gies as Age Groups Realign,” The Wall Street Journal,May 15, 2001, p.
B1ff.; Teen Fact Book(Channel One Network, 2000) and available from
World Wide Web: http://www.TeenFactBook.com; Susan Mitchell,
“The Next Baby Boom,” American Demographics,October 1995, pp.
22–31; “Teens, the Most Global Market of All,” Fortune,May 16, 1994,
pp. 90–97.