Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 767Journal of Advertising, Fall 1997, pp. 61–76; Frances K. McSweeney and
Calvin Bierley, “Recent Developments in Classical Conditioning,” Jour-
nal of Consumer Research,September 1984, pp. 619–31; Scott A. Hawkins
and Stephen J. Hoch, “Low-Involvement Learning: Memory without
Evaluation,” Journal of Consumer Research,September 1992, pp. 212–25.
5.“Purina Dog Chow: Grand Effie Winner, Pet Care/Gold Winner,”
Brandweek,(Special Effies Winner Supplement), 1997. See also Edward
Rosbergen, Rik Pieters, and Michel Wedel, “Visual Attention to Adver-
tising: A Segment-Level Analysis,” Journal of Consumer Research,
December 1997, pp. 305–14; Gavan J. Fitzsimons and Vicki G. Morwitz,
“The Effect of Measuring Intent on Brand-Level Purchase Behavior,”
Journal of Consumer Research, June 1996, pp. 1–11; Ellen C. Garbarino
and Julie A. Edell, “Cognitive Effort, Affect, and Choice,” Journal of
Consumer Research, September 1997, pp. 147–58.
6.Vikas Mittal, William T. Ross, and Patrick M. Baldasare, “The
Asymmetric Impact of Negative and Positive Attribute-Level Perfor-
mance on Overall Satisfaction and Repurchase Intentions,” Journal of
Marketing, January 1998, pp. 33–47; Mary F. Luce, “Choosing to Avoid:
Coping With Negatively Emotion-Laden Consumer Decisions,” Journal of
Consumer Research, March 1998, pp. 409–33; Calvin P. Duncan and
Richard W. Olshavsky, “External Search: The Role of Consumer Beliefs,”
Journal of Marketing Research,February 1982, pp. 32–43; M. Joseph Sirgy,
“Self-Concept in Consumer Behavior: A Critical Review,” Journal of
Consumer Research,December 1982, pp. 287–300.
7.“Living Larger,” USA Today,March 16, 1998, p. 4D; “It’s Not Easy
Being Lean in Cairo Today, but Women Do Try,” The Wall Street Journal,
March 4, 1998, p. A1ff.; “If Fat-Free Pork Is Your Idea of Savory, It’s a
Bright Future,” The Wall Street Journal,January 29, 1998, p. A1ff.; “Pork
Is Tasty, Say National Ads that Shift Focus from Nutrition,” The Wall
Street Journal, August 13, 1997, p. B5; “Americans Develop More Dis-
criminating Taste,” USA Today,June 6, 1997, p. 1Bff.; “Hershey Craves
Gumdrops, Hard Candy amid Fat Fear,” The Wall Street Journal,October
23, 1996, p. B1ff.; “Three Diet Firms Settle False-Ad Case; Two Others
Vow to Fight FTC Charges,” The Wall Street Journal,October 1, 1993,
p. B5.
8.“The Dirt on At-Home Dry Cleaning,” The Wall Street Journal,
September 15, 2000, p. W14; “Does P&G Still Matter?” Advertising Age,
September 25, 2000, pp. 48–54; “P&G Shifts Strategy for Dryel,” Adver-
tising Age, January 24, 2000, p. 4; “Novel P&G Product Brings Dry
Cleaning Home,” The Wall Street Journal,November 19, 1997, p. B1ff.
9.“Chock Full of Peanuts,” American Demographics,April 1997, p. 60.
10.For more on Van Heusen, see “Men Are Taking a Cotton to Wrin-
kle-Free Pants,” USA Today,June 16, 1994, p. 5D; “‘Wrinkle-Free’ Shirts
Don’t Live Up to the Name,” The Wall Street Journal,May 11, 1994, p.
B1ff. See also “Rogaine Urges the Nonbald to Use Ounces of Preven-
tion,” The Wall Street Journal,September 20, 1999, p. B1ff. For more on
service quality, see Chapter 9, footnote #3. For more on service expecta-
tions, see “Customer Service with a :-),” USA Today, December 6, 2000,
p. 1Eff.; “Spotty Service Irks Cellphone Users,” USA Today, November
6, 2000, p. 1Aff.; “Why Service Stinks,” Business Week,October 23,
2000, pp. 118–28; “Cliff-Hanger Christmas,” Business Week E.Biz, Octo-
ber 23, 2000, pp. 30–38; “It’s the People, Stupid,” Business Week E.Biz,
October 23, 2000, p. EB138; “Service, Please,” Business Week E.Biz,
October 23, 2000, pp. EB48–EB50; “Seller of Suits Loosens Collar,
Breathes Easier,” Investor’s Business Daily, October 19, 2000, p. A12; “On
a Power Trip, They Arrive with Grating Expectations,” USA Today, Sep-
tember 22, 2000, p. 1Dff.; “Customer Service: Rewriting the Rules of the
Road,” Business Week E.Biz, September 18, 2000, p. EB86; “How to Lose
a Customer in a Matter of Seconds,” Fortune, June 12, 2000, p. 326;
“Special Report: E-Tailing,” Business Week E.Biz, May 15, 2000, pp.
EB103–EB118; “It’s the Service, Stupid,” Business Week E.Biz, April 3,
2000, p. EB118; “Just Another Medium,” Business Week E.Biz, Septem-
ber 27, 1999, p. EB78; “Internet Businesses Customize to Survive,”
Investor’s Business Daily, April 27, 2000, p. A8; “You’ll Wanna Hold
Their Hands,” Business Week E.Biz, March 22, 1999, pp. EB30–EB31;“Online with the Operator,” American Demographics, February 1999, pp.
36–39. See also A. Parasuraman, Valarie A. Zeithaml, and Leonard L.
Berry, “Reassessment of Expectations As a Comparison Standard in Mea-
suring Service Quality: Implications for Further Research,” Journal of
Marketing, January 1994, pp. 111–24; Alain Genestre and Paul Herbig,
“Service Expectations and Perceptions Revisited: Adding Product Qual-
ity to SERVQUAL,” Journal of Marketing Theory & Practice, Fall 1996,
pp. 72–82; Valarie A. Zeithaml, Leonard L. Berry, and A. Parasuraman,
“The Nature and Determinants of Customer Expectations of Service,”
Journal of the Academy of Marketing Science,Winter 1993, pp. 1–12.
11.Harold H. Kassarjian and Mary Jane Sheffet, “Personality and Con-
sumer Behavior: An Update,” in H. Kassarjian and T. Robertson,
Perspectives in Consumer Behavior(Glenview, IL: Scott, Foresman, 1981),
p. 160; Todd A. Mooradian and James M. Olver, “‘I Can’t Get No Satis-
faction:’ The Impact of Personality and Emotion on Postpurchase
Processes,” Psychology & Marketing, July 1997, pp. 379–93.
12.“Generation Next,” Advertising Age, January 15, 2001, pp. 14–16;
“Head Trips,” American Demographics, October 2000, pp. 38–40; “Label-
Crazy Marketers Have Got You Pegged,” USA Today, August 1, 2000, p.
1Bff.; “Simple Sells,” USA Today, June 1, 2000, p. 1Aff.; “Make Room
for Daddy,” American Demographics, June 2000, pp. 34–36; “Join the
Club,” Brandweek, February 15, 1999, pp. 26–32; Annetta Miller, “The
Millennial Mind-Set,” American Demographics, January 1999, pp. 60–65;
Rebecca Piirto Heath, “The Frontier of Psychographics,” American
Demographics,July 1996, pp. 38–43; “Making Generational Marketing
Come of Age,” Fortune,June 26, 1995, pp. 110–13; Robert A. Mittel-
staedt, “Economics, Psychology, and the Literature of the Subdiscipline
of Consumer Behavior,” Journal of the Academy of Marketing Science,Fall,
1990, pp. 303–12; W. D. Wells, “Psychographics: A Critical Review,”
Journal of Marketing Research,May 1975, pp. 196–213.
13.Available from World Wide Web: <http://future.sri.com/vals>;
Judith Waldrop, “Markets with Attitude,” American Demographics,July
1994, pp. 22–33; “New VALS 2 Takes Psychological Route,” Advertising
Age,February 13, 1989, p. 24; Lynn R. Kahle, Sharon E. Beatty, and
Pamela Homer, “Alternative Measurement Approaches to Consumer
Values: The List of Values (LOV) and Values and Life Styles (VALS),”
Journal of Consumer Research,December 1986, pp. 405–10.
14.For more on kids’ influence in purchase decisions, see “Marketers
Find ‘Tweens’ Too Hot to Ignore,” USA Today, July 10, 2001, p. 13A;
“Marketers Call on Kids to Help Design Web Sites,” USA Today, June 5,
2001, p. 1Bff.; “Special Report: Marketing to Kids and Tweens,” Advertis-
ing Age, 2001, S2–S14; “Kid-Fluence,” USA Today, December 29, 2000,
p. 1Eff.; “Baby’s Booty,” Newsweek, December 4, 2000, pp. 55–56; “Young
Girls Targeted by Makeup Companies,” Advertising Age, November 27,
2000, p. 15; “Retailers Reaching Out to Capture Kids’ Clout,” Advertising
Age, October 9, 2000, p. 16; Alison Stein Wellner, “Generation Z,”
American DemographicsSeptember 2000, pp. 60–64; “Fashion’s Littlest
Victims,” Brandweek, July 17, 2000, p. 24; “In Quest for Prettiest Baby,
Parents Snap Up Pricey Kids’ Cosmetics,” The Wall Street Journal,June 9,
2000, p. B1ff.; “One Size Doesn’t Fit All,” American Demographics, May
2000, pp. 44–45; “Special Report: Youth Marketing,” Advertising Age,
February 14, 2000, pp. 38–45; Jeff Brazil, “Play Dough,” American Demo-
graphics, December 1999, pp. 56–61; “Nickelodeon Makes Deals with
Grown-Up Products,” The Wall Street Journal,November 19, 1999, p.
B1ff.; “Kids Shopping On Line,” USA Today, August 25, 1999, p. 1B;
“Foods Targeting Children Aren’t Just Child Play,” Advertising Age,
March 1, 1999, p. 16; “Makeup for Moppets: Lots of Glitter, Hot Sales,”
The Wall Street Journal,December 4, 1998, p. B1ff.; “Little Big Spenders:
As Children Become More Sophisticated, Marketers Think Older,” The
Wall Street Journal,October 13, 1998, p. A1ff.; James U. McNeal, “Tap-
ping the Three Kids’ Markets,” American Demographics,April 1998, pp.
37–41; “Software Firms Coddle a Growing Market: The Preschool
Crowd,” The Wall Street Journal,April 2, 1998, p. A1ff.; “Not All
Approve of Barbie’s MasterCard,” USA Today,March 30, 1998, p. 6B;
“Hey Kid, Buy This!” Business Week,June 30, 1997, pp. 62–69; “Kodak
Focuses on Putting Kids behind a Camera,” The Wall Street Journal,May