Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002766 Notes
25.For an overview of ethnic populations in the U.S., see Racial and
Ethnic Diversity(Ithaca, NY: New Strategist, 2000); Geng Cui, “Market-
ing to Ethnic Minority Consumers: An Historical Journey (1932–1997),”
Journal of Macromarketing,” June 2001, Vol. 21, 1, pp. 23–21; Marilyn
Halter, Shopping for Identity: The Marketing of Ethnicity(Schocken Books,
2000); “An Almost-Invisible $1 Trillion Market,” Business Week,June
11, 2001, p. 151; William H. Frey, “Micro Melting Pots,” American
Demographics, June 2001, pp. 20–23; “Spanish Study Booms in USA,”
USA Today, May 9, 2001, p. 1Aff.; “Color Them Beautiful—and Visi-
ble,” USA Today, May 2, 2001, p. 1Bff.; “The New Age of Ethnic
Marketing,” Brandweek, March 19, 2001, pp. 24–28; “Impact of Census’
Race Data Debated,” USA Today, March 13, 2001, p. 1Aff.; “Even 126
Sizes Don’t Fit All,” The Wall Street Journal,March 2, 2001, p. B1ff.;
“Census to Define Multiracial in Myriad Ways,” USA Today, February
28, 2001, p. 8D; “The New America: The New Face of Race,” Newsweek,
September 18, 2000, pp. 38–65; “Won’t You Be My Neighbor?” American
Demographics, June 2000, pp. 60–62; “A Consumer in Every Pot,”
Brandweek, April 24, 2000, pp. 32–36; “In the Land of Bratwurst, a New
Hispanic Boom,” The Wall Street Journal,March 16, 2000, p. B1ff.;
“Diversity in Advertising,” Advertising Age(Special Report), February 21,
2000, pp. S1–20; “Our New Look: The Colors of Race,” Newsweek, Janu-
ary 1, 2000, pp. 28–30; “The Web Goes Multicultural,” Advertising Age
(Special Report), November 29, 1999, pp. S1–14; Roberto Suro, “Mixed
Doubles,” American Demographics, November 1999, pp. 56–62; “The
New Face of America,” USA Today, September 7, 1999, p. 1Aff.; “Time
and the Melting Pot,” American Demographics, June 1998, pp. 18–23;
William O’Hare, “Managing Multiple-Race Data,” American Demograph-
ics,April 1998, pp. 42–52; “Multicultural,” (Special Report) Advertising
Age,November 17, 1997, pp. S1–S34. For more on the African-American
market, see “U.S. Census data including “The Black Population in the
United States: March 1999, P20–530” and available from World Wide
Web: http://www.census.gov/population/www/socdemo/race; “Black
Boom in the ‘Burbs,” American Demographics, July 2001, pp. 20–21; Ali-
son Stein Wellner, “The Forgotten Baby Boom,” American Demographics,
February 2001, pp. 46–51; “The New Demographics of Black Ameri-
cans,” Business Week,December 4, 2000, p. 14; Carol M. Motley, “Aunt
Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today,
and Tomorrow,” Journal of Marketing, April 1995, pp. 111–13; “Close Vs.
Safe: Rivals Prepare to Market New Razors,” The Wall Street Journal,Sep-
tember 29, 1997, p. B1ff.; “The New Black Power,” Fortune,August 4,
1997, pp. 46–83; “Spike Lee: Madison Ave.’s Gotta Have Him,” Fortune,
April 14, 1997, pp. 84–86; “Black America in 2001,” American Demo-
graphics,November 1996, pp. 14–15; “Marketing to African-Americans”
(Special Report), Advertising Age,July 17, 1995, pp. S1–S4. For more on
the Hispanic market, see U.S. Census data, including “The Hispanic
Population in the United States: March 2000” and available from World
Wide Web: http://www.census.gov/population/www/socdemo/race;
“The New Frontier,” Ti m e, June 11, 2001, pp. 36–79; “Hispanics Stump
for Success,” USA Today, May 21, 2001, p. 1Bff.; “U.S. Marketers Adopt
Cinco de Mayo as National Fiesta,” The Wall Street Journal,May 1, 2001,
p. B1ff.; “Welcome Mat Rolls Out for Hispanic Workers,” USA Today,
April 12, 2001, p. 1Bff.; “For Hispanic Marketers, Census Says It All,”
The Wall Street Journal,April 24, 2001, p. B8; Rebecca Gardyn, “Habla
English?” American Demographics, April 2001, pp. 54–57; “Hispanic
Growth Reveals Isolation,” USA Today, March 26, 2001, p. 1Aff.; M. Isabel
Valdes, Marketing to American Latinos(Ithaca, NY: Paramount, 2000);
“P&G Reaches Out to Hispanics,” The Wall Street Journal,October 13,
2000, p. B1ff.; “Why the Latino Market Is So Hard to Count,” The Wall
Street Journal,October 13, 2000, p. B1ff.; “Hispanic Sector Is Booming—
In Unlikely Places,” The Wall Street Journal,October 11, 2000, p. S3;
“Hispanic TV Takes Off in the U.S.,” The Wall Street Journal,September
7, 2000, p. B1ff.; Cristina Merrill, “Where the Cars Are Caliente!”
American Demographics, January 2000, pp. 56–59; “Marketing to Hispan-
ics,” Advertising Age(Special Report), August 30, 1999, pp. S1–20;
“Latino America,” Newsweek, July 12, 1999, pp. 48–58; Helene Stapin-
ski, “Generacion Latino,” American Demographics, July 1999, pp. 62–68;
“Attention, Shoppers: Target Makes a Play for Minority Group Sears Has
Cultivated,” The Wall Street Journal,April 12, 1999, p. A1ff.; “Special
Report: Marketing to Hispanics,” Advertising Age, August 24, 1998, pp.
S1–27; “Housing Industry Courts Hispanics like Alas Family,” The Wall
Street Journal,October 2, 1997, p. B1ff.; “Targeting the Hispanic Mar-
ket,” Advertising Age,March 31, 1997, pp. A1–A16; “Hispanic
Americans in 2001,” American Demographics,January 1997, pp. 16–17.
For more on the Asian-American market, see U.S. Census data, includ-
ing “The Asian and Pacific Islander Population in the United States:
March 1999, P20–529” and available from World Wide Web:
<http://www.census.gov/population/www/socdemo/race>; “The Asian
American Blind Spot,” American Demographics, July 2001, pp. 16–17;
“U.S. Asian Population Grew and Diversified, Census Shows,” The Wall
Street Journal,May 15, 2001, p. B4; “Cars: Dealing with Asians,”
Brandweek,January 5, 1998, pp. 15–17; “Asian Americans in 2001,”
American Demographics,February 1997, pp. 16–17; Marcia Mogelonsky,
“Asian-Indian Americans,”American Demographics,August 1995, pp.
32–39; “Two English-Speaking Magazines Target Affluent Asian-Ameri-
cans,” The Wall Street Journal,October 1, 1993, p. A5A; Charles R.
Taylor and Barbara B. Stern, “Asian-Americans: Television Advertising
and the ‘Model Minority’ Stereotype,” Journal of Advertising, Summer
1997, pp. 47–61; Charles R. Taylor and Ju Yung Lee, “Not in Vogue: Por-
trayals of Asian Americans in Magazine Advertising,” Journal of Public
Policy & Marketing,Fall 1994, pp. 239–45. See also Scott D. Roberts and
H. S. Hart, “A Comparison of Cultural Value Orientations As Reflected
by Advertisements Directed at the General U.S. Market, the U.S. His-
panic Market, and the Mexican Market,” Journal of Marketing Theory &
Practice, Winter 1997, pp. 91–99; Geng Cui, “Marketing Strategies in a
Multi-Ethnic Environment,” Journal of Marketing Theory & Practice,
Winter 1997, pp. 122–34; Michael Laroche, Chung K. Kim, and
Madeleine Clarke, “The Effects of Ethnicity Factors on Consumer Deal
Interests: An Empirical Study of French- and English-Canadians,” Jour-
nal of Marketing Theory & Practice, Winter 1997, pp. 100–12.Chapter 6- Available from World Wide Web: http://www.yoplait.com;
“You’ve Got Surveys,” American Demographics, November 2000, pp.
42–45; “Marketers of the Year: Groove Tube,” Brandweek(SuperBrands
Issue), October 16, 2000, pp. M111–M116; “Yoplait’s Revenge Is
Portable Yogurt that Kids Slurp Up,” Advertising Age, September 11,
2000, pp. 28–30; “Dannon Struggles against Go-Gurt’s Market Incur-
sions,” Advertising Age, September 11, 2000, pp. 28–30; “General Mills
Intends to Reshape Doughboy in Its Own Image,” The Wall Street Jour-
nal,July 18, 2000, p. A1ff.; “Squeezable Yogurt? Eggs on a Stick? You Got
It!” USA Today, March 31, 2000, p. 1D; Annual Report 2000, General
Mills; “Yogurt Goes Tubular,” Newsweek, October 11, 1999, p. 63.
2.Kristina D. Frankenberger, “Consumer Psychology for Marketing,”
Journal of the Academy of Marketing Science, Summer 1996, pp. 279–81; K.
H. Chung, Motivational Theories and Practices(Columbus, Ohio: Grid,
1977), pp. 40–43; A. H. Maslow, Motivation and Personality(New York:
Harper & Row, 1970).
3.“What Works for One Works for All,” Business Week,April 20,
1992, pp. 112–13.
4.For more on Ben & Jerry’s, see “Ben & Jerry’s Keeps Its Folksy
Focus,” Advertising Age, February 12, 2001, p. 4ff. See also Jennifer Gre-
gan-Paxton and Deborah R. John, “Consumer Learning by Analogy: A
Model of Internal Knowledge Transfer,” Journal of Consumer Research,
December 1997, pp. 266–84; M. C. Macklin, “Preschoolers’ Learning of
Brand Names From Visual Cues,” Journal of Consumer Research, Decem-
ber 1996, pp. 251–61; Jaideep Sengupta, Ronald C. Goodstein, and
David S. Boninger, “All Cues Are Not Created Equal: Obtaining Atti-
tude Persistence Under Low-Involvement Conditions,” Journal of
Consumer Research, March 1997, pp. 351–61; John Kim, Jeen-Su Lim,
and Mukesh Bhargava, “The Role of Affect in Attitude Formation: A
Classical Conditioning Approach,” Journal of the Academy of Marketing
Science, Spring 1998, pp. 143–52; Paul S. Speck and Michael T. Elliott,
“Predictors of Advertising Avoidance in Print and Broadcast Media,”