Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002776 Notes
Ford, Firestone Let the Warnings Slide By as Debacle Developed,” The
Wall Street Journal,September 6, 2000, p. A1ff.; “Tension between Ford
and Firestone Mounts amid Recall Efforts,” The Wall Street Journal,
August 28, 2000, p. A1ff.; “More People Die Despite Recall,” USA
Today, August 22, 2000, p. 1Bff.; “Ford CEO Takes Recall Reins as More
Questions Arise,” USA Today, August 17, 2000, p. 1Bff.; “What You
Don’t Know about Your Tires,” USA Today, August 11, 2000, p. 1Bff.;
“Bridgestone/Firestone Handling of Recall Results in Consumer Confu-
sion, Chaos,” The Wall Street Journal,August 11, 2000, p. A3ff.; “How
the Tire Problem Turned into a Crisis for Firestone and Ford,” The Wall
Street Journal,August 10, 2000, p. A1ff.; “Could $1 Worth of Nylon
Have Saved People’s Lives?” USA Today, August 9, 2000, p. 1Bff.; “A
Blowout Blindsides Bridgestone,” The Wall Street Journal,August 7,
2000, p. A8ff.
14.“Road to Foreign Franchises Is Paved with New Problems,” The
Wall Street Journal,May 14, 2001, p. B10; “Tiger Fight Sees Kellogg,
ExxonMobil Clash in Court,” Ad Age Global, November 2000;
“Wrestling, Wildlife Fund Battle over WWF Site,” USA Today, October
25, 2000, p. 1A; “More Firms Flash New Badge,” USA Today, October 4,
2000, p. 3B; “Name Lawsuit Prompts AppleSoup to Become Flycode,”
USA Today, September 11, 2000, p. 6B; Charles H. Schwepker, “Trade-
mark Problems and How to Avoid Them,” Journal of the Academy of
Marketing Science, Winter 1997, pp. 89–90; Lee B. Burgunder, “Trade-
mark Protection of Product Characteristics: A Predictive Model,” Journal
of Public Policy & Marketing, Fall 1997, pp. 277–88; Itamar Simonson,
“Trademark Infringement from the Buyer Perspective: Conceptual
Analysis and Measurement Implications,” Journal of Public Policy & Mar-
keting,Fall 1994, pp. 181–99; “Asian Trademark Litigation Continues,”
The Wall Street Journal,February 16, 1994, p. B8.
15.“Product Piracy Poses Biggest Threat to China’s Economic Status,”
USA Today, June 28, 2001, p. 6B; “Beijing’s Phony War on Fakes,” For-
tune, October 30, 2000, pp. 188–208; “Knocking Out the Knockoffs,”
Fortune, October 2, 2000, pp. 213–18; “Can Microsoft Stamp Out
Piracy?” Business Week,October 2, 2000, p. 28; “China’s Piracy Plague,”
Business Week,June 5, 2000, pp. 44–48; “Hackers, Pirates Thrive in Rus-
sia’s Tech Underworld,” USA Today, June 1, 2000, p. 17A; “Why Tommy
Hilfiger Just Can’t Seem to Stay Out of Local Wal-Mart,” The Wall Street
Journal,January 28, 1999, p. A1ff.; “In China’s Software Market, a Hun-
dred Microsoft-Bashers Bloom,” The Wall Street Journal,December 31,
1999, p. B1ff.; “In Pursuit of Pokemon Pirates,” The Wall Street Journal,
November 8, 1999, p. B1ff.; “Software Piracy Ahoy!” USA Today, Sep-
tember 22, 1999, p. 1Bff.; “Europe Piracy!” Business Week,July 26, 1999,
pp. 90–94; “Private Eye Stalks Mexico’s Mall Pirates,” The Wall Street
Journal,December 2, 1998, p. B1ff.; “A Crackdown on Smugglers—and
Foreign Companies,” Business Week,November 9, 1998, p. 70; “Originals
Increasingly Taking Knockoffs to Court,” USA Today, October 26, 1998,
p. 6B; “China’s Antismuggling Drive to Hurt U.S. Exporters that Sup-
port Crackdown,” The Wall Street Journal,August 5, 1998, p. A12;
“China’s CD Pirates Find a New Hangout,” Business Week,December 15,
1997, p. 138F; “Busting Bogus Merchandise Peddlers with the Logo
Cops,” The Wall Street Journal,October 24, 1997, p. B1ff.; “Reebok Tus-
sles with Venezuelan Company over Name, Designs,” Ad Age
International,September 1997, p. I38; “CD Piracy Flourishes in China,
and West Supplies Equipment,” The Wall Street Journal,April 24, 1997,
p. A1ff.; Janeen E. Olsen and Kent L. Granzin, “Using Channels Con-
structs to Explain Dealers’ Willingness to Help Manufacturers Combat
Counterfeiting,” Journal of Business Research,June 1993, pp. 147–70;
Ronald F. Bush, Peter H. Bloch, and Scott Dawson, “Remedies for Prod-
uct Counterfeiting,” Business Horizons,January–February 1989, pp.
59–65; Alexander Nill and Clifford J. Clifford J II, “The Scourge of
Global Counterfeiting,” Business Horizons, November–December 1996,
pp. 37–42.
16.For more on licensing, see “Washed Up at Warnaco?” Ti m e, June
25, 2001, pp. 36–37; “Jordan Leaps into Palm of Your Hand,” USA
Today, June 18, 2001, p. 4B; “Ford Buys Beanstalk for Licensing Magic,”
The Wall Street Journal,June 11, 2001, p. B6; “New Jeep Is Sure to Turn
Heads, on the Playground,” The Wall Street Journal,January 9, 2001, p.
B1ff.; “Brand New Goods,” Ti m e, November 1, 1999; “Deals that Go
Bump in the Night,” Business Week,February 16, 1998, p. 84; “Brand
Builders: Licensing, the Color of Money,” Brandweek,September 15,
1997, pp. 22–23; “Toy Makers Offer the Moon for New ‘Star Wars’
Licenses,” The Wall Street Journal,August 19, 1997, p. B1ff.; “Arm &
Hammer’s Owner Looks at Licensing to Freshen Results,” The Wall Street
Journal,August 6, 1997, p. B2.
17.Amitabh Mungale, “Managing Product Families,” Journal of Product
Innovation Management, January 1998, pp. 102–03; Gloria Barczak,
“Product Management,” Journal of Product Innovation Management, Sep-
tember 1997, pp. 425–26; “Brand Managing’s New Accent,” Adweek’s
Marketing Week,April 15, 1991, pp. 18–22; “Brand Managers: 90s
Dinosaurs?” Advertising Age,December 19, 1988, p. 19.
18.“Ten Years May Be Generic Lifetime,” Advertising Age,March 23,
1987, p. 76; Brian F. Harris and Roger A. Strang, “Marketing Strategies
in the Age of Generics,” Journal of Marketing,Fall 1985, pp. 70–81.
19.Kusum L. Ailawadi, “Pursuing the Value-Conscious Consumer:
Store Brands Versus National Brand Promotions,” Journal of Marketing,
January 2001, pp. 71–90; “White Clouds Could Bring Rain on P&G,”
Advertising Age, July 2, 2001, p. 4; “Black Eye in Store for Big Brands,”
Advertising Age, April 30, 2001, p. 1ff.; “National Tool Brands Vie for
Maximum Exposure,” DSN Retailing Today, March 5, 2001, p. 26ff.; “New
Private-Label Alternatives Bring Changes to Supercenters, Clubs,” DSN
Retailing Today, February 5, 2001, p. 66; “Target Signs Exclusive Deal
with ParentsMagazine for Educational Toy Line,” DSN Retailing Today,
December 11, 2000, p. 7ff.; “Popularity of PL Toys Stems from Benefits in
Cost, Exclusivity,” DSN Retailing Today, November 20, 2000, p. 4ff.;
“Wal-Mart Stores Go Private (Label),” Advertising Age, November 29,
1999, p. 1ff.; “For Wal-Mart, a Soap War Looms Against Mighty P&G,”
The Wall Street Journal,August 6, 1999, p. B1ff.; “Dr. Pop and Frisk Help
a Grocery Chain Grow,” The Wall Street Journal,April 13, 1998, p. B1ff.;
Marcia Mogelonsky, “When Stores Become Brands,” American Demo-
graphics,February 1995, pp. 32–38; “Big Firms Come Out Fighting, Slow
Sales of Private-Label Rivals,” The Wall Street Journal,July 7, 1994, p.
B8; “Exposing the Five Myths of Private Label Brands,” Brandweek,June
20, 1994, p. 17; R. Sethuraman and J. Mittelstaedt, “Coupons and Pri-
vate Labels: A Cross-Category Analysis of Grocery Products,” Psychology
& Marketing,November/December 1992, pp. 487–500; “Store-Brand
Sales Have Their Ups and Downs as Buying Habits Shift,” The Wall
Street Journal,May 12, 1994, p. B6; John A. Quelch and David Harding,
“Brands Versus Private Labels: Fighting to Win,” Harvard Business
Review, January–February 1996, pp. 99–109.
20.“Many-Flavored Milk Competes with Sodas,” USA Today, January
26, 2001, p. 1D; “Chug-a-Mania,” Brandweek, June 22, 1998, pp. 22–23;
“Dean Foods Attempts to Reintroduce Milk to Consumers,” The Wall
Street Journal,March 26, 1998, p. B4; “The Hip New Drink: Milk,” Busi-
ness Week,February 16, 1998, p. 44; “Milk Marches into New Era with
Branded Product Push,” Advertising Age,January 26, 1998, p. 14.
21.“Getting a Grip on Consumer Tastes,” Business Week,July 16,
2001, p. 12; “Color Me Popular: Marketers Shape Up Packaging,” USA
Today, February 8, 2001, p. 7B; “See-Through Stuff Sells Big,” USA
Today, December 26, 2000, p. 6B; “This Potion’s Power Is in Its Packag-
ing,” The Wall Street Journal,December 21, 2000, p. B12; “APPEX Show
Features Top Auto Products,” DSN Retailing Today, November 20, 2000,
p. 4ff.; “Heinz Puts Squeeze on Places Refilling Its Ketchup Bottles,” The
Wall Street Journal,June 22, 2000, p. A1ff.; “Online Sales Pack a
Crunch,” USA Today, December 6, 1999, p. 1Dff.; “Hefty’s Plastic Zipper
Bag Is Rapping Rivals,” The Wall Street Journal,April 16, 1999, p. B1ff.;
“Excedrin Is Upfront about New Package,” The Wall Street Journal,April
8, 1998, p. B8; “Quaker, Coca-Cola Introduce Colorful Drink Con-
tenders,” Advertising Age,January 26, 1998, p. 52; “What’s Foiling the
Aluminum Can,” Business Week,October 6, 1997, pp. 106–8; “Break-
through Bottles,” Brandweek,May 20, 1996, pp. 32–52; “If Your Brand’s
Number Two, Get with the Package Program,” Brandweek,June 27,
1994, pp. 26–27; Brian Wansink, “Can Package Size Accelerate Usage
Volume?” Journal of Marketing, July 1996, pp. 1–14.