Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e
Back Matter Notes © The McGraw−Hill
Companies, 2002Notes 77722.“UPC Registers Retailing Impact,” Advertising Age,April 7, 1986,
p. 3ff.; “Bar Codes: Beyond the Checkout Counter,” Business Week,April
8, 1985, p. 90; Ronald C. Goodstein, “UPC Scanner Pricing Systems: Are
They Accurate?” Journal of Marketing,April 1994, pp. 20–30; “Firms Line
Up to Check Out Bar Codes,” USA Today,December 4, 1985, pp. B1–2.
23.Bruce A. Silverglade, “The Nutrition Labeling and Education
Act—Progress to Date and Challenges for the Future,” Journal of Public
Policy & Marketing, Spring 1996, pp. 148–50; Sandra J. Burke, Sandra J.
Milberg, and Wendy W. Moe, “Displaying Common but Previously
Neglected Health Claims on Product Labels: Understanding Competi-
tive Advantages, Deception, and Education,” Journal of Public Policy &
Marketing, Fall 1997, pp. 242–55; Scott B. Keller, Mike Landry, Jeanne
Olson, Anne M. Velliquette et al., “The Effects of Nutrition Package
Claims, Nutrition Facts Panels, and Motivation to Process Nutrition
Information on Consumer Product Evaluations,” Journal of Public Policy
& Marketing, Fall 1997, pp. 256–69; Paul J. Petruccelli, “Consumer and
Marketing Implications of Information Provision: The Case of the Nutri-
tion Labeling and Education Act of 1990,” Journal of Public Policy &
Marketing, Spring 1996, pp. 150–53; Christine Moorman, “A Quasi
Experiment to Assess the Consumer and Informational Determinants of
Nutrition Information Processing Activities: The Case of the Nutrition
Labeling and Education Act,” Journal of Public Policy & Marketing, Spring
1996, pp. 28–44.
24.“Open at Your Own Risk,” USA Today, July 13, 2001, p. 1Aff.;
“Pushing Paper in a Plastic World,” The Wall Street Journal,February 24,
1998, p. B1ff.; “Record Makers Giving Retailers the Blues,” The Wall Street
Journal,March 16, 1992, p. B1ff.; “Shed the Egg, Spare the Image,” Adweek’s
Marketing Week,July 15, 1991, p. 9; “New Packaging That’s Thriftier!
Niftier! and Cooks Your Food!” Fortune,September 5, 1994, p. 109.
25.Paula Fitzgerald, Bone Corey, and Robert J. Corey, “Ethical Dilem-
mas in Packaging: Beliefs of Packaging Professionals,” Journal of
Macromarketing,Spring 1992, pp. 45–54. For more on downsizing, see
“Big Trend: Smaller Packaging,” USA Today,April 1, 1993, p. 1Bff.;
“State AGs Attack Downsized Brands,” Advertising Age,February 18,
1991, p. 1ff.; “Critics Call Cuts in Package Size Deceptive Move,” The
Wall Street Journal,February 5, 1991, p. B1ff. For more discussion on dis-
posable products, see “Disposing of the Green Myth,” Adweek’s Marketing
Week,April 13, 1992, pp. 20–21; “The Waste Land,” Adweek,November
11, 1991, p. 26; “Ridding the Nation of Polystyrene Peanuts,” Adweek’s
Marketing Week,October 22, 1990, p. 17.
26.J. E. Russo, “The Value of Unit Price Information,” Journal of Mar-
keting Research,May 1977, pp. 193–201; David A. Aaker and Gary T.
Ford, “Unit Pricing Ten Years Later: A Replication,” Journal of Market-
ing,Winter 1983, pp. 118–22.
27.For more on service guarantees, see “Got a Gripe? Amtrak Patrons
Get Free Ride,” USA Today, July 7, 2000, p. 2B; “Amtrak Rolls Out Ser-
vice Guarantee, New Logo,” Investor’s Business Daily, July 7, 2000, p. A7;
“Biztravel.com Promises Money Back for Flight Delays,” USA Today,
May 23, 2000, p. 1Bff.; “It’s Service in a Box from Hewlett-Packard,”
Advertising Age,May 10, 1993, p. 5; “More Firms Pledge Guaranteed Ser-
vice,” The Wall Street Journal,July 17, 1991, p. B1ff. For more on
warranties, see M. E. Blair and Daniel E. Innis, “The Effects of Product
Knowledge on the Evaluation of Warranteed Brands,” Psychology & Mar-
keting, August 1996, pp. 445–56; Ellen M. Moore and F. Kelly Shuptrine,
“Warranties: Continued Readability Problems After the 1975 Magnuson-
Moss Warranty Act,” Journal of Consumer Affairs,Summer 1993, pp.
23–36; M.A.J. Menezes and I.S. Currim, “An Approach for Determina-
tion of Warranty Length,” International Journal of Research in Marketing,
May 1992, pp. 177–96; “Service Dealers Complain about Warranty Busi-
ness,” The Wall Street Journal,February 20, 1992, p. B2.Chapter 10
1.Available from World Wide Web: <http://www.palm.com>; “Palm
Slips to No. 2 in Revenue as iPaq Grabs the Top Spot,” Investor’s BusinessDaily, June 19, 2001, p. A6; “Jordan Leaps into Palm of Your Hand,”
USA Today, June 18, 2001, p. 4B; “Palm’s Fortune Take a Tumble, Pres-
suring CEO,” The Wall Street Journal,June 4, 2001, p. B1ff.; “The 411 on
PDAs,” Ecompany, June 2001, pp. 133–35; “Has Palm Lost Its Grip?” For-
tune, May 28, 2001, pp. 104–108; “Palm Shares Sink as One-Time Star
Says Sales Fading,” Investor’s Business Daily, May 21, 2001, p. A6; “Han-
dEra’s Hand-Held Puts Some New Twists on the Usual Formula,” The
Wall Street Journal,May 10, 2001, p. B1; “Hand-Helds that Are Less of a
Handful,” Business Week,April 9, 2001, p. 18; “PDA Wars: Round 2,”
Ti m e, April 2, 2001, pp. 40–41; “No Cartwheels for Handspring,” Busi-
ness Week,April 2, 2001, pp. 56–58; “Palm and Handspring Offer
Welcome Updates to Hand-Held Models,” The Wall Street Journal,
March 29, 2001, p. B1; “New Devices Shrink Difference in Price for
Palm, Pocket PC,” Investor’s Business Daily, March 21, 2001, p. A6;
“Palm and Handspring Lead a Sector that Hardly Had to Sweat,”
Investor’s Business Daily, January 2, 2001, p. A6; “Palm, Microsoft Extend
Rivalry to Wireless Arena,” Investor’s Business Daily, November 20, 2000,
p. A6; “Seeding Demand for Handspring,” Advertising Age, November 6,
2000, p. S36; “Palm Hopes to Blaze a New Image in Major Campaign,”
The Wall Street Journal,November 1, 2000, p. B10; “Hard Cell,” Fortune,
October 30, 2000, pp. 305–308; “Hand-Held Makers Spring Free from
Parent,” Investor’s Business Daily, October 4, 2000, p. A12; “Palm and
Handspring Go Hand to Hand,” Fortune, September 18, 2000, pp.
319–20; “Palm Puts Up Its Fists as Microsoft Attacks Hand-Held PC
Market,” The Wall Street Journal,August 8, 2000, p. A1ff.; “Army of Pro-
grammers Helps Palm Keep Its Edge,” The Wall Street Journal,June 1,
2000, p. B1ff.; “Improved Hand-Helds Still Don’t Capture the Magic of
Palms,” The Wall Street Journal,May 4, 2000, p. B1; “If at First You Don’t
Succeed...,” Business Week,April 24, 2000, pp. 120–30; “Palm Gets
Ready for New Hands,” The Wall Street Journal, February 28, 2000, p.
B1ff.; “3Com Tries to Solve Its Palm Problem,” Fortune, October 11,
1999, pp. 167–68; “Palm Has the Whole World in Its Hand,” USA
Today, September 14, 1999, p. 1Bff.; “Putting Fluff over Function,” For-
tune, March 15, 1999, pp. 163–65; “The Palm Pilot Sequel Is a Hit,”
Fortune,April 13, 1998, pp. 154–56; “3Com Again Changes Name of
Hot-Selling PalmPilot,” Advertising Age,March 9, 1998, p. 4; “Apple
Drops Newton, an Idea Ahead of Its Time,” The Wall Street Journal,
March 2, 1998, p. B1ff.; “What’s in a Name? Ask 3Com,” Business Week,
January 26, 1998, p. 6; “Little Computers, Big New Marketing Battle,”
The Wall Street Journal,November 17, 1997, p. B1ff.; “A Rocket in Its
Pocket,” Business Week,September 9, 1996, pp. 111–14; “How Palm
Computing Became an Architect,” Harvard Business Review, Septem-
ber–October 1997, p. 89.
2.Lee G. Cooper, “Strategic Marketing Planning for Radically New
Products,” Journal of Marketing, January 2000, pp. 1–16; Robert W.
Veryzer, “Key Factors Affecting Customer Evaluation of Discontinuous
New Products,” Journal of Product Innovation Management, March 1998,
pp. 136–50; Laura Birou, Stanley E. Fawcett, and Gregory M. Magnan,
“Integrating Product Life Cycle and Purchasing Strategies,” International
Journal of Purchasing & Materials Management, Winter 1997, pp. 23–31;
Frank H. Alpert and Michael A. Kamins, “An Empirical Investigation of
Consumer Memory, Attitude and Perceptions Toward Pioneer and Fol-
lower Brands,” Journal of Marketing, October 1995, pp. 34–45; Neil A.
Morgan, “Managing Imitation Strategies: How Later Entrants Seize Mar-
ket Share From Pioneers,” Journal of Marketing, October 1995, pp.
104–06; David M. Szymanski, Lisa C. Troy, and Sundar G. Bharadwaj,
“Order of Entry and Business Performance: An Empirical Synthesis and
Reexamination,” Journal of Marketing, October 1995, pp. 17–33; George
Day, “The Product Life Cycle: Analysis and Applications Issues,” Journal
of Marketing,Fall 1981, pp. 60–67; John E. Swan and David R. Rink,
“Fitting Marketing Strategy to Varying Product Life Cycles,” Business
Horizons,January/February 1982, pp. 72–76; Igal Ayal, “International
Product Life Cycle: A Reassessment and Product Policy Implications,”
Journal of Marketing,Fall 1981, pp. 91–96; Edward T. Popper and Bruce
D. Buskirk, “Technology Life Cycles in Industrial Markets,” Industrial
Marketing Management,February 1992, pp. 23–32; Vijay Mahajan, Sub-
hash Sharma, and Robert D. Buzzell, “Assessing the Impact of
Competitive Entry on Market Expansion and Incumbuent Sales,” Journal