Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/eBack Matter Notes © The McGraw−Hill
Companies, 2002778 Notes
of Marketing,July 1993, pp. 39–52; Mary Lambkin and George S. Day,
“Evolutionary Processes in Competitive Markets: Beyond the Product
Life Cycle,” Journal of Marketing,July 1989, pp. 4–20.
3.Jorge Alberto Sousa De Vasconcellos, “Key Success Factors in Mar-
keting Mature Products,” Industrial Marketing Management20, no. 4
(1991), pp. 263–78; Paul C.N. Michell, Peter Quinn, and Edward Perci-
val, “Marketing Strategies for Mature Industrial Products,” Industrial
Marketing Management20, no. 3 (1991), pp. 201–6; “Computers Become
a Kind of Commodity, to Dismay of Makers,” The Wall Street Journal,
September 5, 1991, p. A1ff.; Peter N. Golder and Gerard J. Tellis, “Pio-
neer Advantage: Marketing Logic or Marketing Legend?” Journal of
Marketing Research,May 1993, pp. 158–70; “As Once Bright Market for
CAT Scanners Dims, Smaller Makers of the X-Ray Devices Fade Out,”
The Wall Street Journal,May 6, 1980, p. 40.
4.U.S. Bureau of the Census, Statistical Abstract of the United States
2000 (Washington, DC: U.S. Government Printing Office, 2000), p. 726.
5.“Netscape’s Plan: Survive, Thrive—New Focus Is on Digital Econ-
omy,” USA Today,April 21, 1998, p. 1Bff.; “Netscape to Share Browser
Program Code,” The Wall Street Journal,January 23, 1998, p. B6; “Special
Report: The Internet,” The Wall Street Journal,December 8, 1997, pp.
R1–32; “Netspeed at Netscape,” Business Week,February 10, 1997, pp.
78–86; “A Sea Change for Netscape: Internet Upstart Shows Muscle on
the Web,” USA Today,February 6, 1996, p. 1Bff.
6.“Would You Buy a Patent License from This Man?” Ecompany,
April 2001, pp. 104–10; “Businesses Battle Over Intellectual Property,”
USA Today, August 2, 2000, p. 1Bff.; “Rivals Square Off Toe to Toe,”
USA Today,August 24, 1993, p. 1Bff.; “The Patent Pirates Are Finally
Walking the Plank,” Business Week,February 17, 1992, pp. 125–27; “Is It
Time to Reinvent the Patent System?” Business Week,December 2, 1991,
pp. 110–15; C. C. Baughn, Michael Bixby, and L S. Woods, “Patent Laws
and the Public Good: IPR Protection in Japan and the United States,”
Business Horizons, July–August 1997, pp. 59–65; Karen Bronikowski,
“Speeding New Products to Market,” The Journal of Business Strategy,
September/October 1990, pp. 34–37.
7.“Betamax Wars All Over Again,” Business Week,September 29,
1997, pp. 35–36; “The Next Great Gadget,” Ti m e ,January 20, 1997, p.
66; “Sony Isn’t Mourning the ‘Death’ of Betamax,” Business Week,Janu-
ary 25, 1988, p. 37; Sigvald J. Harryson, “How Canon and Sony Drive
Product Innovation Through Networking and Application-Focused
R&D,” Journal of Product Innovation Management, July 1997, pp. 288–95;
M. Lambkin, “Pioneering New Markets: A Comparison of Market Share
Winners and Losers,” International Journal of Research in Marketing,
March 1992, pp. 5–22.
8.For more on Zara, see “Just-in-Time Fashion,” The Wall Street Jour-
nal,May 18, 2001, p. B1ff.; “The Fashion Cycle Hits High Gear,”
Business Week E.Biz, September 18, 2000, p. EB66; “Zara Has a Made-to-
Order Plan for Success,” Fortune, September 4, 2000, p. 80; “The Mark of
Zara,” Business Week,May 29, 2000, pp. 98–100.
9.“Retailers Seek Higher Profits in Low-Rise Jeans,” The Wall Street
Journal,June 28, 2001, p. B1ff.; “Recipe for a Fashion Brand?” The Wall
Street Journal,June 25, 2001, p. B1ff.; “Dusting Off Fashion’s Old Bags,”
Ti m e(Special Issue: Your Business), June 2001, pp. Y2–Y4; “Retailers’
Holiday Leather Fetish,” The Wall Street Journal,November 29, 2000, p.
B1ff.; “Designers Howl for Fur,” The Wall Street Journal,September 22,
2000, p. B1ff.; “Goose Bumps Define the Height of Fashion as Fall Tinges
the Air,” The Wall Street Journal,September 12, 2000, p. A1ff.; “More
Teens Get Hung Up on Cellphones,” USA Today, July 18, 2000, p. 3B;
“Like, Be Hip or Be Gone in Teen Clothes Market,” USA Today, July 5,
2000, p. 8B; “To Track Fickle Fashion, Apparel Firms Go Online,” The
Wall Street Journal,May 11, 2000, p. B1ff.; “Blue Collar No More,” Ti m e,
May 8, 2000, p. 80; “Frilly and Full,” USA Today, April 10, 2000, p. 8D;
“Claiborne Patches Together an Empire,” The Wall Street Journal,Febru-
ary 2, 2000, p. B1ff.; “Pokemon Makes a Monster Splash,” USA Today,
December 7, 1999, p. 1Dff.; “Forget the Clothes—Fashion Fortunes Turn
on Heels and Purses,” The Wall Street Journal,November 23, 1999, p.
A1ff.; “Pokemon Poised to Stomp Elmo, Furby,” USA Today, November
10, 1999, p. 1Bff.; “True Grit, or How Sights Denim Makes Money in
Dirty Jeans,” The Wall Street Journal,October 12, 1999, p. A1ff.; “Beanie
Brouhaha,” Advertising Age, September 6, 1999, p. 1ff.; “The Latest
Trend in Newfangled Bangles,” The Wall Street Journal,September 2,
1999, p. B1ff.; “It’s Lustrous, It’s Chic, It’s Plastic,” The Wall Street Jour-
nal,September 1, 1999, p. B1ff.; “Nokia Shoots for the Stars with New
Phone,” The Wall Street Journal,August 24, 1999, p. B7; “Fashion Coup
at Dawson’s Creek,” The Wall Street Journal,June 22, 1999, p. B1ff.;
“Sheer Marketing: Bare Pantyhose,” The Wall Street Journal,May 24,
1999, p. B1ff.; “Banana Republic’s Answer to Khaki Overdose: Chino!”
The Wall Street Journal,March 26, 1999, p. B1ff.; “Fashion Understate-
ment: That’s So 5 Minutes Ago,” USA Today, March 23, 1999, p. 1Dff.;
“A Fad Flames Out, and Retailers Get Burned,” The Wall Street Journal,
January 21, 1999, p. B1ff.; “Urban Wear Goes Suburban,” Fortune,
December 21, 1998, pp. 169–72; “Despite Hype, There Are No Endan-
gered Furbies,” USA Today, December 15, 1998, p. 1D; “Army Pants
with Pouchy Pockets Storm Fashion World,” The Wall Street Journal,July
9, 1998, p. B1ff.; “At McDonald’s, a Case of Mass Beaniemania,” The
Wall Street Journal,June 5, 1998, p. B1ff.; “Fidel Meets Naomi,” The Wall
Street Journal,March 2, 1998, p. B1ff.; “Updating a Classic: The Man in
the Gray Spandex Suit,” The Wall Street Journal,January 27, 1998, p.
B1ff.; “Teletubbies Are Coming: Brit Hit Sets U.S. Invasion,” Advertising
Age,January 19, 1998, p. 12; “Rural Kids Like Hip Clothes, Too, Hot
Chain Discovers,” The Wall Street Journal,January 15, 1998, p. B1ff.; “A
Grumpy Old Lady Becomes a Big Hit for Hallmark,” The Wall Street Jour-
nal,December 24, 1997, p. B1ff.; “How Belgian Engineer Created a
Global Backpack Trend,” The Wall Street Journal,December 10, 1997, p.
B1ff.; “Will Working Women Wear This Stuff?” The Wall Street Journal,
October 8, 1997, p. B1ff.; “Virtual Pets Are Some Campers’ Best
Friends,” USA Today,July 29, 1997, p. 1D; “The Beanie Factor,”
Brandweek,June 16, 1997, pp. 22–27. See also Martin G. Letscher, “How
to Tell Fads from Trends,” American Demographics,December 1994, pp.
38–45; R.E. Goldsmith, J.B. Freiden, and J.C. Kilsheimer, “Social Values
and Female Fashion Leadership: A Cross-Cultural Study,” Psychology &
Marketing,September/October 1993, pp. 399–412; “Special Report:
Fashion Marketing,” Advertising Age,August 22, 1994, pp. 23–28; Craig
J. Thompson and Diana L. Haytko, “Speaking of Fashion: Consumers’
Uses of Fashion Discourses and the Appropriation of Countervailing
Cultural Meanings,” Journal of Consumer Research, June 1997, pp. 15–42.
10.“Pioneer, Panasonic Drive toward Recordable DVD,” Investor’s
Business Daily, June 26, 2001, p. A7; “Blockbuster Tests Postvideo
Future,” The Wall Street Journal,June 18, 2001, p. B1ff.; “DVDs Aren’t
Ready for Home Movies Yet,” Business Week,May 7, 2001, p. 28; “DVDs’
Popularity Gives Studio Earnings Much-Needed Spin,” USA Today,
April 30, 2001, p. 4B; “Vivastar’s DVD System Is Affordable, Record-
able,” Investor’s Business Daily, April 20, 2001, p. A4; “Apple and
Compaq Give a Sneak Preview of DVD Recording,” The Wall Street Jour-
nal,April 5, 2001, p. B1; “Is It Time to Hop on the DVD Bandwagon?”
Ecompany, March 2001, pp. 162–64; “Sales of DVD Players Boom, but
Makers Record Little Profit,” Investor’s Business Daily, January 22, 2001,
p. A6; “DVD Makers Battle over Recording Standard,” The Wall Street
Journal,November 9, 2000, p. B6ff.; “To DVD—or Not to DVD?” The
Wall Street Journal,November 3, 2000, p. W1ff.; “Those Great DVD Sets
Are Hitting the Market, but Don’t Buy One Yet,” The Wall Street Journal,
August 24, 2000, p. B1ff.; “DVD Sales Energize Home Video Market,”
USA Today, April 30, 2000, p. 3B; “Don’t Throw Away Those CDs Yet,
Recordable DVDs a Long Way Off,” Investor’s Business Daily, April 13,
2000, p. A6; “DVD Players: Don’t Toss That VCR Yet,” Business Week,
March 6, 2000, p. 160H; “As Prices Tumble, Sales of DVD Players
Explode for the Holidays,” The Wall Street Journal, December 9, 1999, p.
B1ff.; “Thou Shalt Buy DVD,” Fortune, November 8, 1999, pp. 201–208;
“DVD Acceptance Picks Up Pace,” Discount Store News, August 9, 1999,
pp. 29–34; “With a Clear Path Ahead, DVD Readies for Mass Rule,” Dis-
count Store News, July 12, 1999, pp. 29–44; “DVD and Conquer: Why
One Technology Prevailed,” Business Week,July 5, 1999, p. 34; “Divx:
The Video Technology That Geeks Love to Hate,” Fortune, June 21,
1999, p. 177; “Circuit City Pulls the Plug on Its Divx Videodisk Ven-