Basic Marketing: A Global Managerial Approach

Perreault−McCarthy: Basic
Marketing: A
Global−Managerial
Approach, 14/e

Back Matter Illustration Credits © The McGraw−Hill

Companies, 2002

Illustration Credits 815

Trade Publications, Inc.; (in-text), Courtesy Circuit City Stores,

Inc. P.494 (left), Courtesy Palm, Inc.; Agency: Citron Haligman

BedeCarré; Photograph by David Allan Brandt; (right), Courtesy

Handspring P.495 (left), Courtesy 8 in 1 Pet Products, Inc.;

(right), Courtesy H.J. Heinz Company. Used with permission.

P.497, ©James Price/Sipa. P.499 (left), Courtesy Cargill, Inc.;

(right), Courtesy Euro RSCG/Beijing. P.500, Mike

Williams/Mercury. P.502 (left), Courtesy Goodyear Tire & Rub-

ber Company; (right), Courtesy of THUNKdesign. P.504,

Courtesy Auto-By-Tel Corporation. P.505, ©The Procter &

Gamble Company. Used by permission. P.508, ©Fritz Hoffman.

Chapter 18

Exhibits:P. 517, 18-12, this exhibit is different from, but stim-

ulated by, a graph that appears on the Satisfaction Management

Systems, Inc., website <http://www.satmansys.com>.

Photos/ads:P.513, ©Brian Coats. All Rights Reserved.

P.516, Courtesy Kohler Co.; (in-text), Don Smetzer/Tony Stone

Images. P.518, Anheuser-Busch Companies, St. Louis, MO.

P.521, Courtesy Colgate-Palmolive. P.524, Owens-Corning

Fiberglas Corporation. P.526, Gillette Mark Henley/Impact.

P.532 (top), Courtesy Hallmark Cards, Inc.; Agency: Leo Bur-

nett/Chicago, IL; (left), Courtesy Metform, L.L.C. (right),

Courtesy Emerson Electric Company. P.533, Courtesy Com-

merce One. P.534 (left), Courtesy Deere & Co.; (right),

Courtesy eCampus.com; Agency: Devito-Verdi Advertising.

P.536, Courtesy Colgate-Palmolive. P.537 (left), Courtesy Dior;

Photo: Albert Gordan; (right), Courtesy Audio Stream. P. 540

(left), Courtesy DoveBid.com; (right), Courtesy Worldbid.com.

Chapter 19

Exhibits:P. 554, 19-2, Marie Gaudard, Roland Coates, and Liz

Freeman, “Accelerating Improvement,” Quality Progress, October

1991, pp. 81–88. P. 555, 19-3, Marie Gaudard, Roland Coates,

and Liz Freeman, “Accelerating Improvement,” Quality Progress,

October 1991, pp. 81–88.

Photos/ads:P.545, Courtesy Allegiance Healthcare Associa-

tion. P.547, Courtesy Colgate-Palmolive. P.548, Courtesy Lotus

Development Corporation, an IBM company. P.549 (left),

Courtesy FedEx Services; (right), Courtesy Telerx. P.550, Cour-

tesy The Hertz Corporation. P.552, Courtesy Toyota Motor

Company. P.557 (left), Courtesy Pozzi; (right), Courtesy Balboa

Instruments, Inc. P.558 (left), Courtesy McDonald’s Corpora-

tion; Photograph by Robert Mizono; (right), Courtesy Goodyear

Tire & Rubber Courtesy. P.561, Courtesy Information

Resources, Inc. P.567, Courtesy Allen Canning Company.

Chapter 20

Photos/ads:P.577, William D. Perreault, Jr. P.579, Courtesy

Great Plains Software, Inc. P.580, Network/SABA. P. 582

(left), Courtesy Prime Street Corporation; (right), Courtesy Key-

Bank. P.583, Courtesy The Home Depot. P.586, (left and

right), Kellogg’s ® and package design are registered trademarks

of Kellogg Company. All rights reserved. Used with permission.

P.587, O. Toscani; Courtesy United Colors of Benetton. P. 588

(left and right), Courtesy of Lear Corporation. P.590, Courtesy

KeyCorp; Photo by: Will Faller/Word Management Group.

P.592, Courtesy SMART Technologies, Inc. P.596, Courtesy

Colgate-Palmolive. P.597 (left), Courtesy General Physics Cor-

poration; (right), Courtesy Caliber Learning Network, Inc.

P.598, Courtesy Colgate-Palmolive.

Chapter 21

Exhibits:P. 617, 21-5, “1997 Survey of Buying Power,” Sales &

Marketing Management, Supplement, 1997. P. 618, 21-6, based

on data reported in Fiber Box Industry Statistics, Fiber Box Associ-

ation and NAICS codes available from World Wide Web:

<http://www.naics.com>.

Photos/ads:P.603, William D. Perreault, Jr. P.604, Jeff Tut-

tle. P.606, William D. Perreault, Jr. P.607 (left and right),

Courtesy of 3M. P.609 (left and right), ©The Procter & Gamble

Company. Used by permission. P.610, Courtesy Trief USA Inc.,

Food Technology. P.612 (left), ©The Procter & Gamble

Company. Used by permission; (right), Courtesy Garmin Inter-

national. P.614 (left), Courtesy ESRI; (right), Courtesy of Third

Wave Research Group, Ltd. P.621 (left), Courtesy Wesley Jessen

Corporation; (right), Courtesy AMR Corporation. P.627, Cour-

tesy Pepsi-Cola Canada, Ltd. P.628, Courtesy Frieda’s, Inc.

P.629, Courtesy Cummins, Inc. P.630, Courtesy Planet HVAC.

Chapter 22

Exhibits:P. 646, 22-1, adapted and updated from discussions

of an American Marketing Association Strategic Planning

Committee.

Photos/ads:P.635, Dod Miller/Network/SABA. P.637,

Robin Moyer/Time Magazine; (left), Courtesy Planetfeedback.

com; (right), Courtesy Toyota Motor Sales, USA; Agency:

Saatchi & Saatchi/Los Angeles; Photographer: Tim Damon.

P.639, Courtesy J.D.Power and Associates. P.641, Courtesy The

New Products Showcase & Learning Center. P.642 (left), Cour-

tesy The Hertz Corporation; (right), Courtesy Novatel Wireless,

Inc.; Creative Director: Jimmy Long; Production Coordinator:

Erika Kubli. P.644, Courtesy IKEA. P.648, Courtesy Ford Motor

Company. P.650, Courtesy Sensormatic. P.652, Courtesy

Princeton Video Image.

Appendix C

Exhibits:P. 687, C-2, available from World Wide Web:

<http://www.stats.bls.gov/oco/ocos>; <http://www.adage.com/

dataplace/archives>; <http://www.marketingmag.ca/content/

34.97/table1>; <http://www.scip.org/salmid>; <http://www.scip.

org/salgen>; <http://www.thomas-staffing.com/survey98/salary>;

<http://www.mwsu.edu/htmldocs/departments/bus_admin/

salary_survey>.

Photos/ads:P.692, Courtesy General Motors.