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teaching Materials

There is information about a range of teaching resources,
films, exhibitions and images on the Fashioning an Ethical
Industry website at http://fashioninganethicalindustry.org/
resources/. One that you may find useful for marketing
related teaching is:

[Pre-16, FE, UG] Seeing through the spin: Public relations
in the global economy

This resource can be used to explore how public relations,
branding and marketing influence our perceptions
of transnational corporations and non-governmental
organisations. Seeing through the Spin contains 14 activities
that explore branding, PR and marketing in depth using
case study material. Although the publication is not fashion
specific, many activities use case studies from the fashion
industry, and others can be easily adapted for use in
fashion courses.

Babymilk Action & RISC (2001) Seeing through the spin:
Public relations in the global economy, Babymilk Action
and RISC.

Available to download for free by activity or to buy at
http://www.babymilkaction.org/spin/

publications

Information about additional books, reports and factsheets

is available on the Fashioning an Ethical Industry website at

http://fashioninganethicalindustry.org/resources/.

Discussion paper 1:

The rise and impact of ethical consumerism

The market for ‘ethical’ fashion is booming. But what do

we mean by ‘ethical consumerism’, and does this trend

mean that the fashion industry as a whole is becoming

more ethical? In this factsheet, this question is examined

from two sides: demand and supply. Firstly, it considers

the extent to which there really is a demand for ethical

clothing from consumers. Next, it looks at what the market

is doing to satisfy that demand. Finally, it examines whether

the market’s response to consumer demand is benefiting

workers in the supply chain. The discussion paper also

contains references to further reading on this issue.

Fashioning an Ethical Industry (2008) Discussion paper 1:

The rise and impact of ethical consumerism, Labour Behind

The Label.

Available to download for free from http://

fashioninganethicalindustry.org/resources/factsheets/issues/

factsheet19ethicalconsumerism/

Further Information

MarKEtIng