Sustainable Fashion: A Handbook for Educators

(Marcin) #1

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sustaInaBlE FashIon : a handBooK For Educators


Further Information


Podcast of the 2008 FEI Conference, Ethics of Fashion or
Fashion of Ethics?


On the 27th of February 2008 the Fashioning an Ethical
Industry annual conference, ‘Ethics of Fashion or Fashion of
Ethics?’, was held at the Zion Arts Centre, Manchester. The
event brought together 200 students and educators from
universities across the UK to hear from a wide range of
industry specialists.


This podcast covers the day’s events and features
interviews with Suki Chung (Labour Action China), Mary
Rayner (Ethical Consumer Magazine), Vik Banks (Arkadash),
Katie Stafford (Marks & Spencer) and Laurence MacSween
(Clownfish Marketing). The recording is around 30 minutes
long.


Available to download for free from http://
fashioninganethicalindustry.org/podcastconference2008/


Greenwash Guide

Eco and ethical issues have become increasingly important
in business communication strategies and, at the same time,
we have seen an increase in greenwashing - what Futerra
call, ‘an environmental claim which is unsubstantiated (a fib)
or irrelevant (a distraction)’. Futerrra, a communications
consultancy, has produced a guide to help communications
professionals get their green messaging right. Futerra say
that confidence in companies’ communications is now at
an all time low, ‘with only 10% of consumers trusting green
information from business and government’. They argue that,
‘without confidence in the claims, consumers are reluctant to
exercise the power of their green purchasing, as they no longer
know who or what to believe. This puts the whole market for
the ‘green pound’ in danger and might damage the virtuous
circle of companies’.

Futerra (2008) Greenwash Guide, Futerra

Available to download for free from http://
fashioninganethicalindustry.org/resources/reports/
greenwashguide/
Free download pdf