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Ethical Issues in Fashion Marketing

rosemary Varley, subject director in Management (retail and Marketing), school of Management and science,
london college of Fashion, uK. she previously taught and researched fashion business and management at the
university of huddersfield.
[email protected]

oBjEctIVEs / lEarnIng outcoMEs

• The purpose of this section is to introduce three relevant resource items, which could be used within a marketing
  programme on a fashion management course or to highlight ethical issues within a strategic management context.
  
  
  1. Level UG
  
  
  2. Pre-requisite knowledge required by educators C. Some knowledge of discipline required
  
  
  3. Pre-requisite knowledge required by students C. Some knowledge of discipline required
  
  
  4. Number of students Any number
  
  
  5. Length of time required Adjustable
  
  
  6. Type of activity Individual work, Group work, Ideas for projects,
     assignments and briefs, Article, Discussion and debate,
     Research related
  
  
  7. Discipline Marketing
  
  
  8. Topics covered Big business, Branding, Companies, Consumers,
     Corporate social responsibility, Ethical initiatives /
     brands
  
  
  
  

MarKEtIng