PART3 / TEAMcapabilities. Aresu, located in New York City, shoots lifestyle,
sports, and celebrity portraiture. Nelson describes Aresu’s
approach:In addition to his shooting style, Paul is grounded
in understanding his client’s needs per project. He is
eager to partake in brainstorming meetings, which
gives his clients the opportunity to work collaboratively
with an experienced shooter who has a finely tuned
vision. Paul goes beyond the layout; that’s the type of
talent that clients want to join forces with. It gives me
the opportunity to witness and participate in a true
creative process, it’s thrilling.John Parrish, Quitze’s high-end jewelry and still-life shooter,
has developed a niche audience. She explains,There is tremendous contact between John and his
clients. He has been shooting with many of them for
years. Often he works directly with a top-end jewelry
designer. He is working artist to artist and he thoroughly
understands their sensibilities. John is valued by his
clients for his vision and his accessibility. He is totally avail-
able as am I and clients love the fact that both agent and
photographer are deeply involved every step of the way.
I handle the negotiations and scheduling and that clears
the way for John and our client to work exclusively on the
creative.Clearly looking for a talent-client match in today’s market is
a challenge for any agent. Quitze’s take on the Web site, print
portfolio conundrum?With intricate and highly designed Web sites
available, clients can view a photographer’s imagery
instantaneously. But many times they will still need a
physical portfolio for client meetings or final deci-
sions. My photographers have a developed look and I
market their services to diverse markets, including
corporate direct, agency, and design firms. MarketingChapter 14.qxd 6/25/07 7:19 AM Page 86