know that my talent feels the same way. Collaboration is a very
big part of an agent/photographer relationship for me. I am
not looking to work with anyone who has their own separate
agenda or comes to play with an attitude.”
How can talent benefit from teaming with Patti?My talent can expect that I am fully committed,
extremely excited, and determined to make this a suc-
cess. I am giving this my all and will work very hard to
get this going and to keep it going. I expect them to be
as committed, to work with me and to give me what I
need to make this happen. I will respect them and their
work and I expect the same in return. They must trust
that I am doing my job and that I am watching out for
their best interests.Collaboration, communication, passion, and love of one’s
work are the key words and phrases spoken by these agents who
are doing it differently. These two women are not simply going
through the motions. They have very clear and distinct business
models that speak to their values and goals.
The good news is that their attitudes represent many of the
agents working in today’s market. Perhaps Patti sums it up
when she shares her final thoughts.
“This company is my heart and soul,” she says. “It’s one thing
to represent photographers and simply show their work—I could
be one step removed. I have no interest in being removed, I am
totally involved and clients sense my absolute commitment!”PART3 / TEAMChapter 14.qxd 6/25/07 7:19 AM Page 90