How to Succeed in Commercial Photography : Insights From a Leading Consultant

(Ron) #1
buying patterns
following the fad and, 104–105
habit or trend?, 103–109
stock options and business changes,
105–108

C
Cameron, Julia
affirmations and, 191
The Artist’s Wayand, 141, 147
quote from, 210
Chiqua, Sonia, Your Heart’s Desire
and, 142
Chopra, Deepak
affirmations and, 189
choices and, 64
Chu, Chin Ning, Do Less, Achieve
Moreand, 143
clustering, creative exercise and, 157
consultants
finding and, 92–94
objective help from, 91–95
outline needs for, 94–95
questions for, 75
realities of representation
and, 77–83
services provided and, 74
corporate branding,
overview of, 57
creative blocks, working through
and, 153–158

D
Dalager, Kat, vision-based portfolios
and, 44
divinity
beginning the journey and,
147–150
channeling creativity
and, 146–147
photography and, 145–150
“Dream Bio”, 5–7
drop books, self-promotion and,
138–140

E
e-mail
marketing program
and, 129–130
self-promotion and, 129

F
face time, overview of, 167–169
fads
following the fad and, 104–105
staying ahead of the curve
and, 108–109
faith
building new portfolios and,
195–197
escaping world of lack and, 199–201
fear of portfolio presentation
and, 205–209
four steps to overcoming
fear, 207–209
inspiration and, 191
money avoidance and, 198–199
new marketing tools and, 188–192
photographers on, 210–216
pricing your services
and, 202–204
self-inventory and, 194–195
“showing up” and, 198–204
steps for success and, 185–187
surviving during difficult times
and, 183–187
teaming up with the universe
and, 192
understanding poverty
consciousness and, 201–202
walking your talk and, 193–197
your wish list and, 189–191
fear
four steps to overcoming,
207–209
freedom from fear and, 209
fees, realities of representation
and, 77
Frank, Karen, seeing photographers
and, 127
Furman, Michael, faith and, 213

G
Gehle, Ken
faith and, 213
marketing assistants and, 72
Gelb, Michael, How to Think Like
Leonardo Da Vinciand, 144
Gish, Ellen, portfolios and, 15
Gladwell, Malcolm, The Tipping
Pointand, 143

INDEX

Index.qxd 7/3/07 12:26 PM Page 220

Free download pdf