photographer the type that you are indeed looking for from
buyers?
If you answered “no” to any of these questions... get to
work!
Begin to develop a product that is whole and complete.
Start to see your portfolio and Web gallery as partners. Not just
as marketing tools but as product samples.
They must speak loudly and clearly to clients.
In the words of Ellen Gish, art buyer for the corporate retail
giant, Target Corporation: “One Web, direct mail, or e-mail
image can have the power to excite me in such a way that I will
call in the portfolio. Once I have the portfolio, each image in
the book must authenticate that creative vision. Whether there
are six or sixty, each one must give me a consistent pure glimpse
into that photographer’s way of seeing.”
Ellen is indeed looking for a complete product.
Examine your print portfolio. Scour your online gallery. If
you have answered the questions listed above easily and you
have indeed created a solid product, congratulations. Now it’s
time to get to work!CHAPTER2 / DOYOUHAVE APRODUCT TOSELL?Chapter 02.qxd 6/27/07 9:00 PM Page 15