NLP At Work : The Difference That Makes the Difference in Business

textbook on management because they sound, look, or feel
good won't work and are more likely to lead to increased
dissatisfaction if the everyday behavior contradicts the
published beliefs. However, where they do match, the result
can be a major contributory factor to the cohesion and
congruence of the organization.

“Coherence results from people feeling that the actions required
of them are consistent with their own sense of purpose and
identity and that of the organization of which they are a part.
This feeling can only occur when the values and guiding
principles embodied by the corporate purpose and expressed
identity align with how the person defines and embodies their
sense of self.”
Michael Lissack and Johan Roos, The Next Common Sense

Our beliefs function in the form of values against which we
make decisions throughout our life. These are qualities that
you hold to be important to you in the way you run your
business and live your life, for example:

❏ Honesty.
❏ Openness.
❏ Integrity.
❏ Fun.
❏ Learning.

Some very interesting new values are emerging in some of
successful startup companies, such as:

❏ Generosity.
❏ Charity.
❏ Abundance.
❏ Relationships.
❏ Spontaneity.

We each have our own interpretation of what these values
mean and how we know they are met. It is important not only
to have values but also to know specifically how you will
recognize that they are being satisfied.

Values

Emerging values in successful

startups

ALIGN YOURSELF: NEUROLOGICAL LEVELS OF CHANGE 215