41
WHAT ARE MY
SECRETS FOR
WRITING HYPNOTIC
SELLING STORIES?
W
hat did you notice about the title of this chapter?
I asked you a question, didn’t I?
In fact, I just asked two more questions.
(I’m tempted to add, “Didn’t I?”)
I have found questions to be a remarkable way to engage people,
to get them started reading your story. As my friend Joe Sugarman
says, the goal of the first line of any sales story is to get people to
read the next line. Well, when I use a question as my first line, I’m
virtually guaranteed to get you to read the next line.
You’re still reading, aren’t you?
(Yes, that was another question.)
Now that you’re near the end of the first section of this book, I re-
veal one of my favorite secrets for writing Hypnotic Selling Stories.
Yes, I’m talking about questions. I love questions. But unless the
question is open-ended, there’s the risk it will not engage your
reader or listener.