In other words, if the title of this chapter was something like: Do
You Know My Secrets for Writing Hypnotic Selling Stories?, you
could answer it with a yes or a no and all would be over. You
wouldn’t have much reason to keep reading. That’s not good.
Instead, by asking an open-ended question as: What Are My Se-
crets for Writing Hypnotic Selling Stories?, there is no way you can
accurately answer it without reading this chapter.
Do you see how powerful this technique is? (Yes, that was an-
other question.)
So my tip to you is to remember to engage people with ques-
tions. The more open-ended, the better.
Got it?
What Are My Secrets for Writing Hypnotic Selling Stories?