Hypnotic Writing

helps you identify your current style, ways of thinking, and beliefs.

He provides exercises to encourage getting in touch with your

thoughts, perceptions, and goals. And imagine this: He induces a

trance in the process! Throughout this whole work, Joe masterfully

invokes trance after trance so that you will gain insight and more

deeply understand Hypnotic Writing. Experience is not just the

best teacher. It may be the only teacher. Reading this book gives

you the experience of Hypnotic Writing. This all leads to your mas-

teryof Hypnotic Writing. But this process of gaining mastery in-

cludes more than just writing hypnotically.

Another significant quality of this book is that you don’t just

learn Joe’s Hypnotic Writing. You learn how to do this for yourself,

how to make Hypnotic Writing your own. Joe does not suggest you

mimic him. He does not want you to write from rote! He shows

you how to launch off in your own direction, drawing on yourin-

ner creativity. How does Joe do it? Well, this brings us to another

powerful dynamic recurring throughout this book.

The book presents the material in such a way as to makes the

unconscious conscious. Hmmm, now that’s an interesting notion.

Just what the heck is that, the unconscious becoming conscious?

Some of you may have experienced your conscious mind becom-

ing unconscious. But with Joe’s book, he writes in a way that in-

creases your awareness, not just by providing you with more

information. Joe lifts the cover off the unconscious processes used

in Hypnotic Writing. Now you can see, understand, and utilize

these potent principles in your own writing.

The genius of the master hypnotherapist, Milton Erickson, was

apparently so natural to him that Erickson himself could not or

would not fully explain the processes he used in hypnotherapy.

Many experts studied Erickson’s hypnotherapeutic ways so that

others could understand the processes and utilize them as thera-

pists. In this book, Joe identifies and illuminates the many attrib-

utes of effective Hypnotic Writing. You don’t have to wonder what

qualities are present in Hypnotic Writing. He lists them clearly. Joe

provides examples and practice exercises for you to gain familiarity

with them.

Introduction

xxiii

flast.qxd 11/6/06 3:31 PM Page xxiii