I then sent out this quickly written e-mail:Subject:This hasGOT to be the wildest thing I’ve ever seen.
All I did was *mention* how to create a stampede of traf-
fic with a new RSS tool, and people drove to the site at
http://www.stampedesecret.com to order.
The thing is—we weren’t live yet. We didn’t have a sales
letter up or even the ordering system turned on.
I told Laura—my co-author—to just slap something up on
the site, turn the ordering switch on, and to open for business
today.
I’m going to go out of business as a copywriter when
people want something so bad they don’t even need the
sales letter for it, but if you can’t wait either, go see—
http://www.stampedesecret.com.
This one will go down in the history books.
Go for it.
Dr. Joe Vitale.
President, Hypnotic Marketing, Inc.
Author of way too many books to list here.
See http://www.MrFire.com or http://www.Amazon.com.
Member BBB Online 2004.As you can see, there isn’t much copy, but what’s there is de-
signed to create excitement and curiosity, two key ingredients to
Hypnotic Writing.
The result of our “no sales letter” marketing campaign?
I tested this letter to one of my smaller lists. We made one sale
almost instantly. (Laura was so excited she nearly called me to
scream, “WE MADE A SALE!”)
Of course, I’ll eventually put a full-scale sales letter on the
site. When I do, I’ll mention that people were so eager for this
new e-book that they didn’t even need a sales letter to encourage
them to buy it.HYPNOTIC WRITING